A Case for Evolving the Digital Out-of-Home Experience

From supermarkets to airports, screen displays are present in everyday life, and that digital out-of-home experience can be an important resource for advertising and information.

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Digital out-of-home (DOOH) is a broad term—in fact, according to Maroun Ishac, business development director for Intel’s Internet of Things Group, it’s “the millions of screens that you see outside of the home.” Alongside those millions of screens, which adorn everything from taxis and ride sharing vehicles to mall advertising, smart city infrastructure, and airport signage, comes potential just as vast.

Ishac joins Host Mariya Zorotovich to discuss the company’s role in powering the DOOH experience.