Customer Experience and Store Operations: Two Sides of the Same Coin

Delivering outstanding customer experience to in-store shoppers is increasingly important for retailers to remain competitive. However, digitally savvy customers today expect high levels of personalization and service that are more easily delivered in the data-rich online environment than in-store. Meeting their expectations means having deeper insight into customer behavior within the store, and knowing how to connect those insights to store operations to ensure the right product is available to the customer whenever and through whatever channel they want. This eGuide explores how emerging technologies like AI, analytics, automation and computer vision can help brick-and-mortar retailers address these challenges.

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