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  1. Prove Business Value with Your First AI Project

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Phase 2: Prove Business Value with Your First AI Project

Take AI to the Next Level in Retail


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With the groundwork complete, or at least underway, it’s time to prove the business value of edge computing, AI and advanced analytics. The following steps can guide your initial project to success:

  1. Form a small, motivated team. Often, adoption of data-driven solutions needs an evangelist—someone who really believes that AI can transform the business. Be sure the team includes a management-level sponsor, as well as representatives from other aspects of the business such as IT staff, operations staff and customer-facing employees.
  2. Put business value first. Identify a real business problem in search of a solution (instead of investing in technology in search of a problem). What customer experience issues can be improved? How can you boost sales? Can supply chain or logistics problems be addressed? The team can brainstorm on several business problems and score them according to importance to the business’ bottom line and customer experience as well as feasibility. Consider both quantifiable business value such as cost savings and profitability as well as qualitative business value such as better customer satisfaction or enhanced premises security.
  3. Set a baseline and key performance indicators (KPIs). With a single, feasible, high-value problem identified, determine where you are now. For example, measurements can be by survey (if customer experience is a factor) or analysis of spreadsheet numbers (how was sales over the last three holiday seasons?). Without a baseline, it will be hard to prove the project provided tangible value. KPIs should also be measurable.
  4. Establish a strategy and realistic timelines. Considerations include who will be responsible for which aspects of the project, governance of progress and milestones. Regular reporting up to management will keep everyone in the loop and engaged. One framework you may want to adopt is the Cognitive Project Management for AI (CPMAI), which is the industry's best practice for AI, machine learning and data analytics projects.

5. Provide training and communication. Employees may need skilling up, depending on the project. For example, they may need to learn how to interact with edge devices like cameras and sensors. Also, employees may be concerned that their jobs are threatened by AI. Communication about how AI doesn’t replace humans but rather frees humans for higher-value tasks and creativity can help allay those concerns.

6. Be aware of local and state regulations. If you’re deploying cameras and sensors on-premises that gather data about people—customers or employees—and their behavior, you must adhere to relevant regulations pertaining to information security and data privacy. Anonymization of data is critical, as is being able to prove in an audit that you have managed your data appropriately. Unlike the European Union, the U.S. does not have a single, comprehensive federal law that governs privacy. Each state may have its own laws. One way to keep track of this ever-changing area is to use the International Association of Privacy Professionals’ US State Privacy Legislation Tracker.

7. Bring in the experts. Flying solo isn’t usually the key to adoption of emerging technologies. Work with software and hardware suppliers, system integrators, consultants and other edge computing ecosystem players (like Intel) to bolster your own knowledge. Dialoguing about the right combination of technologies can help you make the right choices and help customize solutions.

8. Conduct a pilot project. Keep it small but realistic. For example, you could try out intelligent digital signage for merchandising or smart shelves for inventory management in six stores in a particular region. Or deploy an automated drive-through virtual assistant in a few restaurants. It may be tempting—and less risky—to conduct the pilot project in a lab setting. But an insulated proof of concept that is not exposed to real-world challenges will not truly test the value of the project.

Want to Know More About the Digital Transformation of Retail?

The book, “Retail Innovation Reframed: How to Transform Operations and Achieve Purpose-Led Growth and Resilience” by Andrew B. Smith and Gareth Jude describes how to use innovation to achieve a competitive edge. Both authors have a wealth of experience in retail and innovation. They share their “war stories” to help other retailers avoid learning lessons the hard way. The book is peppered with case studies featuring a variety of retailers. At 300+ pages, the book provides many resources including templates and is available from several bookstores online.

Key Technologies from Intel Accelerate and Simplify Data-Driven Retail Projects

  • Several Intel® technologies can help retailers use edge computing to turn their data into powerful new insights.
  • Integrated data. The Edge Insights for Retail platform brings together data from across your retail edge, setting the stage for hyperconvenient, engaging experiences and improved operations.
  • Computer vision at the edge. Intel® Movidius™ visual processing units (VPUs) provide low-power acceleration for computer vision.
  • Easier deployment. The Intel® Distribution of OpenVINO™ toolkit streamlines the development of vision applications on Intel platforms, including VPUs and CPUs. It includes optimized, pretrained models and supports deployment on a variety of types of processors (GPU, CPU, VPU, etc.).
  • 3D information. Intel® RealSense™ Technology provides image and depth data that can be used to better understand the retail environment, from customer movement and characteristics to inventory management and more.
  • The right compute resources. Intel® processors come in a range of options to give you the right level of performance where you need it. Ideal for retail solutions at the edge, including digital signage, robotics, point-of-sale (POS) systems and interactive kiosks.
  • Speedy development and high performance. AI tools, libraries, and framework optimizations, along with the Intel® oneAPI IoT Toolkit help developers bring the power of big data technology to IoT edge innovations.
  • Remote management. The Intel vPro® Platform delivers performance, built-in security features, and remote management capabilities to help ensure uptime for your critical retail devices.
  • Intel is working with other industry leaders to deliver integrated, AI-powered solutions that solve real problems. To find prevalidated solutions through Intel’s partner ecosystem, explore the Intel® Solutions Marketplace and visit Artificial Intelligence in Retail.

Overview

Find out how to enhance customer experience, boost in-store efficiency and employee productivity, and enable more informed strategic decision making.

Learn more

Phase 1: Prepare Well

Follow these preparatory steps to lay the foundations for AI success.

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Phase 3: Scale Your Success

You’ve completed your pilot project, now it’s time to scale.

Learn more

Let Intel Help You on Your AI Journey

To help companies harness the transformative power of the IoT, Intel® offers a broad portfolio of tested and proven Intel® IoT Market Ready Solutions and Intel® IoT RFP Ready Kits that deliver business results today, while laying the foundation for an even more connected tomorrow. Each of these scalable IoT solutions is vetted for completeness, repeatability, and scalability, and designed to tame the complexity of IoT solution development and implementation.

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