Digital transformation is a process of improvement for streamlined business outcomes as well as customer, staff, and user experience. Effective, efficient, and secure data underlies every digital transformation initiative; this is why technology infrastructure and innovation play such a critical role in the process.
The primary driver of digital transformation is the awareness that every touchpoint with your company delivers an experience that either attracts or repels positive attention from your audiences, including customers, employees, and business partners. The price of not proactively initiating digital transformation is either potential marketplace obsolescence or talent drain. By understanding that brand experience rests on seamless processes and integrated systems as a competitive edge, businesses can see that digital transformation becomes a priority and an essential investment.
Nearly every company in any industry today has a digital element to at least its core operational functions. Accordingly, digital transformation is relevant to nearly every company regardless of vertical market, geographic location, size, degree of maturity, or leadership position in their industry. However, digital transformation is not a one-size-fits-all formula, given that each company has unique standards, requirements, and resources.
A good starting point for digital transformation is the degree of satisfaction customers have as a result of their experience with your company. Customers expect companies to be digitally present 24/7/365 for service requests, downloads, transactions, and more. Begin by assessing whether sales functions are digitally enabled, if customer touchpoints are personalized, and/or if customer requests are met immediately. If not, look for the gaps or limitations in your value delivery process, then evaluate your technology infrastructure and capabilities for operational efficiency in meeting customer expectations.