Description
While single-channel created a relationship with the customer in just one way, typically a visit to a brick-and-mortar store, multi- channel enabled customers to interact with retailers in several ways, including storefront, website, phone, email, and social media.
Omni-channel tied together those channels so each could recognize a single customer as the same person.
Unified commerce goes beyond omni-channel to connect all customer-facing channels, critical data, and supporting management systems.
Master Data Management (MDM) is key to unified commerce because it breaks down information silos and aligns multiple systems to create a single source of truth.
Transformational technologies enable unified commerce
To streamline operations and enhance the customer experience retailers can benefit from:
• IT solutions like point of sale systems and eCommerce platforms
• OT solutions like automated inventory management systems and warehouse management systems
• Artificial Intelligence