Intel Smart Edge Use Case Marketing Technology

Description

Brick and mortar retailers, as well as venue operators, are under a tremendous amount of pressure to improve customer experiences, enhance digital awareness and drive sales. To fully recognize these benefits, a completely new approach to location management must be taken. This includes, but is not limited to, the automated recognition of customers, correlation of identity to online sources of information and the presentation of experiences and offers to match. To fully recognize the potential impact to sales, the retail experience must capitalize on customer presence and their attention, since time is the consumer’s most valuable asset. In addition, information gathered through data collection at the premises, whether anonymously or through opt-in selection, provides consumer goods companies and marketers with a rich source of inciteful data.