Iris®, Iris® Pro, and Iris® Plus Trademark Usage Guidelines

Approved Nouns:

Graphics Control Panel

Acknowledgement Line(s):

  • Whenever the Iris® brand appears, the following footnote must also appear: "Iris is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Iris® brand appears with the Intel brand or logo, the following footnote must also appear: “Intel, the Intel logo and Iris are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper trademark usage rules include:

  • As with all other trademarks, the Iris® trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Iris® trademark (e.g., the Iris® graphics). See the above list of approved nouns for the Iris®, Iris® Pro, and Iris® Plus names.
  • The appropriate use of trademark symbols with this trademark is as follows: Iris® graphics. No trademark symbol (such as, ®, ™ or SM) should be used with Pro or Plus (e.g., Iris® Pro graphics or Iris® Plus graphics).
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Always have a space between “IRIS” and “PRO” and “IRIS” and “PLUS”, such as Iris® Pro graphics and Iris® Plus graphics.
  • Never hyphenate or abbreviate the Iris® trademark.
  • Never incorporate the Iris® trademark or any part of the trademark into third party’s company name, product brand name, or model number.

Sample Usage Chart

Correct Usage
Incorrect Usage
Iris® graphics Iris™ graphics
HP Systems with Iris® graphics HP Iris™ graphics
Iris® graphics IRIS graphics
Iris® Pro graphics Iris™ Pro by Intel
Iris® Plus graphics Iris™ Plus by Intel
Iris®. Graphics by Intel. Iris™. Graphics by Intel.
Iris®. Graphics by Intel. graphics, Iris®.
Iris® Pro. Graphics by Intel. Irs™ Pro. Graphics by Intel®.
Iris® Plus. Graphics by Intel. Irs™ Plus. Graphics by Intel®.