The Project Athena Breakthrough
A Clear Vision and Path Forward
Intel recognized that people keep demanding more from their laptops. They want to flow seamlessly between work, home, and passion projects. So Project Athena set the vision for a new generation of the most advanced PCs. It brings together the best of Intel and the industry.
People-Led Design
Our team of social scientists and engineers began with a laser focus on how people use — and what they expect from — their devices. With that understanding, the team designed PC experiences for people who are high achievers, ambitious, and on the move.
Highly Refined Through Co-Engineering
We work closely with industry-leading partners to optimize the features and components of each new laptop. That ensures every laptop consistently meets the high standards Intel set for rapid responsiveness, worry-free battery life, and instant resume.
Verified by Intel
Each laptop must pass rigorous testing, then meet or surpass the program’s stringent Key Experience Indicators (KEIs), which supplement industry benchmarks. They ensure consistent and satisfying PC experiences.
See the Stories Behind These Premium Laptops
A World-Class Design Team
For Project Athena, Intel brought together leading innovators and social scientists to develop a new class of advanced laptops.
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People-Centered Innovation
Project Athena takes a new approach to laptop innovation. We learned how the most ambitious people use, and are challenged by their current devices, then let that drive technology development, instead of letting new technologies dictate the customer experience.
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Raising the Bar on PC Experiences
We steered the industry to measure experiences in real-world environments instead of a lab. That helped Project Athena establish foundational experiences: rapid responsiveness, worry-free battery life, and instant resume. And it sets the right footing for innovation.
Responsiveness on the Go
These laptops promise excellent responsiveness plugged in or on the go.
Instant Resume
Every laptop wakes from sleep in less than one second, ready with a quick lid lift, push button, fingerprint, or face recognition.
Worry-Free Battery Life
The laptops run at least nine hours during the day’s most intensive building, multitasking, and streaming. And when the battery does drain, it charges four hours’ worth in fewer than 30 minutes.