Digital Signage takes the retail shopping experience to a brand-new level. Advertising products, displaying information and stimulate customers - these are the classic functions of digital signage solutions. Bütema, however, offers much more. The visual front end of our core product soviaRetail is the backstore. All digital touchpoints are administered via this digital signage content management system. soviaRetail can be connected to all common retail systems. The backstore thus accesses all product data, inventory, etc. in real time. Important changes on the part of the customer system, such as price reductions are automatically transmitted to our system. - Promotion & sub-promotion - Rule based promotion - Media administration via folders (containers) - Direct assignment of promotions to digital signage devices or device groups (Hotspots) - Administration of all digital signage devices - Remote device control - Remote view - E-mail messages in case of errors
The Digital Counter Card is a 15'' or 22'' display. Placed on a product carrier, it doubles as a digital price tag. The template designed according to customer CI automatically shows the product name, the product description, the price and variants in color or size. This way, the variety of NOS articles is easily represented. Customers can order the desired product in the online shop via the automatically generated QR code. The Digital Counter Card helps to simplify workflows: employees in the branch restocking the goods carrier scan chosen products on the InStore Assistant and assign them to the digital display. Promotions with the matching article information start automatically. Alternatively, the items that have been chosen for decorations can also be determined by the head office. Branch employees see this task on their InStore Assistant phone app. One simply places the articles on the goods carrier and scans them. Scanning the items marks this task as completed and the appropriate promotion starts immediately and automatically on the Digital Counter Card.