Store As A Media: How Can Brands and Retailers Truly Engage Shoppers?

Part 2: The importance of technology and concept leadership in the retail space

Podcast Highlights

  • Increasingly, retailers and store owners are taking an omnichannel approach that reimagines the in-store experience by harnessing the capabilities of multiple partners to engage shoppers.

  • These new ecosystems, referred to as “consortiums,” are most quickly advanced by small, agile companies that bring innovation to alignment with large companies.

  • Intel plays a critical role in the creation and delivery of thought leadership in the retail technology space.