One of the problems to be faced when entering a new technology or service on the market is the possibility that people will not accept and / or understand innovation.
As normal it is, in addition to a technology capable of carrying out a specific task or resolving particular needs, perhaps still unexpressed, it is clearly necessary that the community of people is going to accept and use it.
The boundary between a bankruptcy and a successful technology often lies in the fact that successful technology came some time later, when people became unconsciously more likely to accept them.
It is therefore evident how fundamental it is to study the market before making its technology available.
A technology is generally adopted when it is more inclined to resemble something that users already know.
For example, the mobile phone was presented as a telephone independent from a specific fixed location, today we use the same technology to provide an object connected to the Internet, portable, able to operate many other technologies and also be used as a telephone.
The designers must therefore present solutions that do not excessively force the boundaries of the field of normality or things already seen even if the underlying technology is very far from normal because changing the habits of people is not a trivial matter and eventually it should be done gradually.
In some cases, however, one could imagine that design is not such an important aspect.
For example, imagine the appearance of a sensor installed inside a production line of a factory, although the design of this kind of device may be less important than that of an object intended for different purposes, the additional features that will go interacting with the rest of the factory and its control systems are elements that must be carefully evaluated and not left to chance.
The design, as you can well imagine, does not simply concern the shape and appearance of an object, it is not just something about the aesthetics of the product, the product design is an area much more extensive and complex that should not be underestimated in any way.
Industrial or product design actually includes the shape and aesthetics of the product to be designed, but also deals with functional aspects such as construction materials and that the product functions are easily understandable.
Finally, the product design, which should not be forgotten and kept in mind, takes into consideration the perspective of the end user of the product and proposes to create the best solution for the latter in order to make it as much as possible pleasant and efficient.