Taboola Optimizes Artificial Intelligence for Smarter Content Recommendations

Published: 11/21/2017  

Last Updated: 11/21/2017

By Michael A Pearce

Hundreds of billions of recommendations to a billion users a month powered by an optimized combination of hardware from Intel and TensorFlow* software

In the world of online, always-on and on-demand media, being slow is the same as not being there at all.

Taboola’s software-as-a-service (SaaS) solution delivers 360 billion content and article recommendations to over a billion unique users every month on thousands of publishers’ sites. Each one is served in a tenth of a second by an artificial intelligence-based (AI) recommendation engine that analyzes contextual information about web visitors and their preferences. Getting this right drives the clicks, views and shares that are the foundation of modern publishing; getting it wrong, or not delivering at all, undermines this key source of revenue and disrupts user experience.

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