Intel and Cloudera* Improve Company’s Targeted Marketing With Consumer Segmentation

Published: 03/14/2016  

Last Updated: 03/14/2016

By Michael A Pearce

An international food processing company greatly improves the accuracy and effectiveness of its targeted marketing campaigns by using Cloudera* distribution of Apache Hadoop* (CDH) to develop in-depth segmentation of consumers who purchase cold cut products.

The customer segmentation is built from various data sources: consumer demographics, responses to surveys, previous purchase history, and more. The company uses its increased marketability from the consumer segmentation to more accurately market cold cut products to targeted groups, predict customer purchasing trends, and increase profits.

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