Retail Solution Configuration: Anonymous Viewer Analytics
Measure advertising effectiveness through a better understanding of audience characteristics.
For most businesses, success depends upon knowing customers and providing what they want. Pertinent customer information can be collected using anonymous viewer analytics (AVA) technology when consumers are near an intelligent shelf or digital sign.
Intel® Audience Impression Metrics Suite (Intel® AIM Suite) adds powerful AVA data collection and audience measurement tools to a digital signage network. With valuable metrics that were previously unavailable, retailers and product manufacturers can measure advertising effectiveness through a better understanding of audience characteristics such as actual impressions, length of impressions, potential audience size, and customer demographic data (e.g., age-range and gender). This consumer data can be used to show directed advertisements, as in showing content that is of interest to the person standing in front of the store shelf. Animated digital content attracts many more viewers than equivalent static posters – four to six times more viewers, according to a study conducted at the Venetian Hotel in Las Vegas.
- Play directed advertisements to customers
- Measure the effectiveness of advertisements shown on digital signs
- Discover how customers are moving through the retail space
Intel® Audience Impression Metrics Suite (Intel® AIM Suite)
Powerful anonymous viewer analytics (AVA) data collection and audience measurement tools.
Intel® Core™ Processor
Technology to connect, secure, and manage the digital sign over the network.
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