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Digital Signage Market Segment Overview

Digital Signage Market Segment Overview

From the big box retailer at the mall to the coffee shop down the street, getting a routine tune-up for your car at a gas station or a comprehensive check-up for yourself at a doctor’s office, chances are wherever you go today you will encounter digital signage.

What Is Digital Signage
A digital sign is a display that shows information:
What’s on sale (retail)
• What’s on the menu (restaurants)
• What’s happening that day (hotels, colleges/universities)

The possibilities for how and why digital signs are used are infinite: from increasing sales in a retail store, to conveying information and entertainment in an airport, to providing emergency alerts on a college campus.

What Goes Into a Digital Signage Solution
A digital sign can be standalone or part of a network of hundreds or thousands of signs. It can be managed one-by-one or centrally managed from a remote location. Whatever the size or scope of a digital signage solution, the basic components include:
• Display: HD flat-panel screens (LCD or plasma), handling a wide range of media inputs, increasingly with touch capabilities and the ability to interact with mobile devices

Read the full Digital Signage Market Segment Overview Solution Brief.

Digital Signage Market Segment Overview

From the big box retailer at the mall to the coffee shop down the street, getting a routine tune-up for your car at a gas station or a comprehensive check-up for yourself at a doctor’s office, chances are wherever you go today you will encounter digital signage.

What Is Digital Signage
A digital sign is a display that shows information:
What’s on sale (retail)
• What’s on the menu (restaurants)
• What’s happening that day (hotels, colleges/universities)

The possibilities for how and why digital signs are used are infinite: from increasing sales in a retail store, to conveying information and entertainment in an airport, to providing emergency alerts on a college campus.

What Goes Into a Digital Signage Solution
A digital sign can be standalone or part of a network of hundreds or thousands of signs. It can be managed one-by-one or centrally managed from a remote location. Whatever the size or scope of a digital signage solution, the basic components include:
• Display: HD flat-panel screens (LCD or plasma), handling a wide range of media inputs, increasingly with touch capabilities and the ability to interact with mobile devices

Read the full Digital Signage Market Segment Overview Solution Brief.

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