ESL Gaming announced today the renewal of its long-standing partnership with Intel in what is the biggest brand partnership deal in esports history. Commencing in 2022, the renewal will see the brands invest over $100 million in esports over three years and marks 20 years of collaboration between ESL and Intel — extending the longest running partnership in the esports industry.
“After 20 years of building something hand in hand, it's hard to consider Intel as merely a partner,” said Ralf Reichert, co-chief executive officer at ESL Gaming. “The two-decade journey has forged a bond that has no parallel in the world of esports, and we are excited to be extending it with a commitment of this magnitude; the next three years will be the greatest esports fans have seen yet.”
Marcus Kennedy, general manager of the Gaming and Esports Segment for Intel, said: “When we joined forces with ESL two decades ago, we never imagined just how powerful this partnership could be. We've shaped the esports landscape together, collaborated on some of the most spectacular events in the world and brought the very best esports experiences to millions of fans around the globe. As a leader in PC gaming, we at Intel are excited about this next step in our successful history together and to elevate esports to an even higher level.”
More Context: ESL Gaming News Release