Intel Media Alert


Intel Corporation is leveraging the Super Bowl's highly visible communications platform to support the company's 2010 Intel® Core™ processor family. Besides being the title sponsor of the Super Bowl post-game show on CBS, Intel is running two new commercials over three 30-second spots between the two programs. The commercial airing during the game itself is called "Lunchroom."

Intel Gets to the Core with Super Bowl Ad



Sometime during Super Bowl XLIV, kickoff at 3:25 p.m. PST Sunday, Feb. 7




Intel Corporation Super Bowl commercial titled “Lunchroom” (30 seconds):

  • "Lunchroom" is set in an Intel lunchroom where a few engineers are excitedly discussing the all new 2010 Intel® Core™ processor family. One of the engineers is so excited he shouts about how "these processors are the most amazing achievement in the history of the company." A passing robot hears this and is saddened that he is no longer the biggest deal at Intel. He drops his tray in dismay and exits the lunchroom.


Intel is leveraging the highly visible Super Bowl communications platform to support the company's 2010 Intel® Core™ processor family:

  • This is Intel's return as an individual Super Bowl sponsor after 12 years.
  • Intel also is the title sponsor of the post-game show on CBS, during which a second 30-second Intel commercial will debut. Sponsorship and buy valued in the millions.
  • Each commercial employs a sense of “geek humor” and centers on the 2010 Intel® Core™ Processor family, which announced earlier this month at the International Consumer Electronics Show, delivers unprecedented integration and smart performance for laptops, desktops and embedded devices.


  • Advertiser/Sponsor: Intel Corporation
  • Creative: San Francisco independent ad agency, Venables Bell & Partners
  • Media planning and buy: Omnicom Media Group agency OMD


The new commercials will be available online after they air on the Intel site (, Intel Fan Page on Facebook ( and Channelintel on YouTube ( Follow Intel on twitter at @intel ( and @IntelNews (


David Dickstein, Intel Media Relations