Intel Press Release

Eros, Intel Align To Launch ‘B On Demand’, World’s Largest Official On–Demand ‘Bollywood’ Portal Using Intel® Viiv™ Technology

Audiences to Access Eros’ Content Library via on Intel Viiv Technology and Intel® Centrino® Mobile Technology–Based PCs and Laptops

CONSUMER ELECTRONICS SHOW, LAS VEGAS – Jan. 5, 2006 – Intel Corporation and Eros International, the single largest international distributor in the Indian film industry known as “Bollywood,” today announced plans to make B on Demand, Eros’ digital content portal, and future digital video services available for on–demand delivery over the Internet for the first time ever via Intel® Viiv™ technology.

Intel’s collaboration with Eros International will enable the company to deliver its premium content library over broadband Internet connections to more than 50 million South Asian consumers plus millions of other consumers around the globe through Intel Viiv technology–based PC platforms. Eros plans to make its digital content available on PCs from leading manufacturers by the second quarter of 2006.

As an industry first, Eros is pioneering disruptive viewing release windows and bringing “day and date premieres” to consumers as key components of the company’s online distribution strategy –– exemplifying a major Bollywood studio’s approach to embracing the innovative approach of Intel Viiv technology.

“Our effort with Intel will give us the opportunity to serve an even broader audience worldwide, enter new markets and gain new revenue streams while exploring a variety of exciting new digital entertainment and distribution technologies,” said Kishore Lulla, Eros chairman and CEO. “We’ve been a market leader in traditional media distribution channels such as cinema, DVD and pay channels with more than 1,500 top titles and new acquisitions and productions every year. Digital entertainment is the next logical extension and a huge growth area for us, and Intel Viiv technology is going to play a very important role in accelerating our online distribution initiatives.”

“Our work with Eros exemplifies our mutual objective to deliver world–class entertainment all over the world,” said Kevin Corbett, vice president of Intel’s Digital Home Group and general manager of the Content Services Group. “Our goal is to give virtually anyone anywhere in the world the same easy access to the broadest possible library of information and entertainment content from the comfort of their living room. Eros is a big part of this vision as one of the leading content distributors for the Indian film industry that will allow consumers access to blockbuster titles days after their theatrical release in India.”

Intel Viiv technology is designed to make it easier for people to download, view, manage and share digital entertainment on a wide variety of viewing screens and networked devices such as portable media players, digital TVs and routers.

Eros Group has carved a unique place in the Indian Film Industry as the most dominant International Distribution House of Bollywood films – the result of two and half decades of pioneering effort in the business. Eros is arguably the only Indian media conglomerate built along the lines of a true Hollywood Studio model – creating, distributing and exploiting film content through all the windows of its life cycle on a worldwide basis and quite literally –– “Taking Bollywood Places.” More information is available at and

Eros International and BonDemand are trademarks or registered trademarks of Eros Media Ltd. or its subsidiaries or associate companies.

Intel and Intel Viiv are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

* Other names and brands may be claimed as the property of others.