Intel and MTV Networks Bring Array of Content to New Intel® Viiv™ Technology Platform
Music, Comedy and Entertainment Programming from Comedy Central, MTV, VH1 and mtvU Broadband Networks Optimized for the New Intel Viiv Technology Platform
CONSUMER ELECTRONICS SHOW, LAS VEGAS – Jan. 5, 2006 – Intel Corporation and MTV Networks today announced that MTV Networks is optimizing its COMEDY CENTRAL, MTV, VH1 and mtvU broadband networks for the new Intel® Viiv™ technology platform.
Viewers will be able to display content from COMEDY CENTRAL’s “MotherLoad,” MTV’s “Overdrive,” VH1’s “VSPOT” and mtvU’s broadband networks directly on Intel Viiv technology–based PCs. Intel Viiv technology is designed to enhance and manage digital entertainment in the home. PCs based on the Intel Viiv technology platform will be able to support high–definition video, surround sound and many other exciting features for the consumer that demands more from their entertainment experience.
“The new Intel Viiv technology promises to power an entirely new generation of devices that will give our audience even more ways to access our unique programming and digital experiences,” said Jason Hirschhorn, MTV Networks’ Chief Digital Officer.
“Adding the support of MTV to the Intel Viiv platform is an important addition in our quest to deliver a great digital entertainment experience in the home,” said Intel’s Kevin Corbett, vice president, Digital Home Group and general manager, Content Services Group. “Intel looks forward to working with MTV to make its unique blend of comedy, music and entertainment programming a personal, digital experience for consumers.”
The MotherLoad, Overdrive, VSPOT and mtvU broadband networks offer viewers a vast catalog of music videos, exclusive performances, regularly updated news features and movie trailers.
COMEDY CENTRAL’s “MotherLoad” features exclusive and dedicated content including video clips from current and classic COMEDY CENTRAL shows, including “The Daily Show with Jon Stewart.” Additional exclusive and dedicated content includes sneak previews, behind–the–scenes exclusives, highlights from thousands of stand–up performances, and newly created exclusive short–form series such as “I Love the Thirties.”
MTV’s Overdrive broadband network includes highlights of today’s programming and exclusive updates from MTV News. Music is at the heart of Overdrive, which features music programming blocks, new artist franchises and clips from the exclusive “MTV.com Live” performance series. Overdrive also gives fans behind–the–scenes access to their favorite MTV shows as well as exclusive clips from “Total Request Live.”
VSPOT, VH1’s pop culture and entertainment broadband network, delivers VH1’s best video programming on–demand. VSPOT’s Music, Movies, Shows and Hot Stuff channels offer thousands of music videos, artist interviews, live events coverage, behind–the–scenes access, and exclusive in–studio performances. Viewers can also watch VSPOT originals, movie clips and trailers, VH1 shows such as “The Surreal Life” and outtakes from “I Love the 80s.”
mtvU, the only 24–hour network dedicated to emerging music and everything that’s great about college, is the first MTV Networks channel to be distributed in its entirety both live and on–demand on MCE, enabling viewers to program their own channel or just sit back and watch. At the heart of the channel are music videos from emerging artists that can't be seen anywhere else.
Systems based on Intel Viiv technology are available today from various computer manufacturers, go to www.intel.com for more information.
MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks.
MTV Networks connects with its audiences through its robust consumer products businesses and its more than 80 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
Intel and Intel Viiv are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
* Other names and brands may be claimed as the property of others.