Intel Ad Campaign Showcases Benefits Of Intel® Centrino® Mobile Technology For Entertainment On-The-Go

SANTA CLARA, Calif., Sept. 26, 2005 – In its fall advertising campaign breaking this week, Intel Corporation showcases the digital entertainment benefits of the Intel® Centrino® mobile technology platform for laptop PCs. The eight-country campaign consists of television, print, online, retail and outdoor elements.

"As computing and communications converge, Intel technology innovation continues to reshape how people live, work and play," said Eric Kim, vice president and co-director of Intel's Sales and Marketing Group. "Intel's fall advertising campaign specifically promotes the benefits of Intel's innovative mobile platform technology and the new and exciting ways Intel is transforming the digital entertainment experience for people around the world."

Ads for Intel Centrino mobile technology take a fun and humorous approach to address how consumers worldwide are increasingly interested in using their laptop PCs as all-in-one entertainment systems that can be used almost anywhere, anytime, without wires. The campaign promotes the benefits of the brand as the essential technology ingredient for the ultimate mobile entertainment experience around and outside the home.

The television ads feature well-known entertainment personalities sitting on consumers' laps. Each celebrity – actors John Cleese, Lucy Liu and Tony Leung; singer Seal; pro skateboarder Tony Hawk; and soccer star Michael Owen – represents different entertainment genres, such as games, movies and music. The metaphor of an entertainer sitting on the consumer's lap in place of a laptop PC illustrates how Centrino mobile technology enables a vibrant, realistic mobile entertainment experience.

"The ads creatively use personalities that are well-recognized worldwide in a memorable way to effectively reinforce the brand attributes and benefits of Intel Centrino mobile technology for entertainment," said Kim. The print ads will feature the blue and magenta Intel Centrino mobile technology logo and deliver quick benefit statements on digital entertainment, such as "For incredible movie experiences in your lap, get Intel Centrino in your laptop."

The Intel Centrino mobile technology platform includes a mobile processor, related chipsets and 802.11 wireless network capabilities that have been designed and tested to work together. In addition to wireless networking capability, the technology platform enables extended battery life, thinner and lighter laptop PC designs and outstanding mobile performance. Since its introduction in 2003, more than 200 laptop PC designs have been introduced based on Intel Centrino mobile technology.

McCann Worldgroup in New York created the television, print, online, outdoor, retail and promotional advertising for the campaign that runs through the end of the year.

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