Intel, The New Yorker And Zagat Survey Introduce Hotspot Guide Highlighting Great Places To Unwire

SANTA CLARA, Calif. and NEW YORK, Sept. 16, 2003 - Intel Corporation, The New Yorker and Zagat Survey today announced the first Zagat Survey mini-guide designed to help business and leisure travelers find great places to unwire with their notebook PCs.

The new mini-guide titled "2003 Wi-Fi Hotspots," highlights more than 50 top-rated Zagat restaurants and hotels that feature public wireless Internet access points, or "hotspots," in five cities, specifically Chicago, Los Angeles, New York, San Francisco and Seattle. Hotspots are areas where users can tap into Wi-Fi - short for wireless fidelity networks - with their laptop PCs, personal digital assistants and other devices to surf the Web, access email, exchange instant messages or watch Web-delivered entertainment.

The Zagat Survey mini-guide is available in The New Yorker's Sept. 22 issue, which has a national circulation of nearly 1 million. The magazine hits the newsstands Sept. 15. The mini-guide is also available online at www.newyorker.com and www.intel.com/unwire.

"The Zagat Survey has provided consumers with travel and entertainment information for more than two decades," said Tim Zagat, co-founder, Zagat Survey. "With an increasing interest in Wi-Fi among travelers, we wanted to share with The New Yorker readers a snapshot of top-rated places offering business and leisure travelers an opportunity to unwire."

According to industry analyst firm IDC, today there are approximately 20,000 hotspots worldwide, a number expected to grow sixfold by 2005.¹

The Zagat Survey mini-guide in The New Yorker was inspired by the growth in mobile wireless computing, which is helping to fuel a new computing lifestyle. This emerging wireless communications capability is bringing greater freedom, flexibility and convenience to peoples' lives by allowing them to access the Internet and communicate in new places and ways.

According to a survey conducted for Intel, three out of four business travelers said they did not know how to find hotspots when they travel, and nearly two-thirds said they would like an informational hotspot guide. Additional detail about the communication needs and habits of business travelers is available at www.intel.com/unwire.

"As more people experience the benefits of wireless computing, they'll start looking for the most convenient places to unwire," said Ralph Bond, Intel consumer education manager. "The Zagat Survey mini-guide and a laptop based on Intel® Centrino™ mobile technology are invaluable tools for today's business and leisure travelers who want to stay connected to the office, family and friends while on the road."

Introduced in March, Intel Centrino mobile technology includes a new mobile processor, related chipsets and 802.11 wireless network capabilities that have been designed and tested to work together. In addition to wireless networking capability, the technology enables extended battery life, thinner and lighter notebook PC designs, and outstanding mobile performance.

"The New Yorker is pleased to have worked with Intel and Zagat on this project," said David Carey, vice president and publisher of the magazine. "I strongly believe in the future of Wi-Fi and I am very excited at the chance to be the first to showcase this new program."

"One Unwired Day" is Sept. 25
Mobile PC users can enjoy a free trial of public wireless Internet access at thousands of public Wi-Fi hotspot locations across the United States on Sept. 25 through a nationwide event called One Unwired Day.

Sponsored by Intel, One Unwired Day is designed to show people the immediate lifestyle benefits of the wireless computing, encourage them to try Wi-Fi services free of charge and give them opportunities to try notebook PCs based on Intel Centrino mobile technology.

The location of public Wi-Fi hotspots participating in One Unwired Day is available at www.intel.com/unwire.

About The New Yorker
The New Yorker's blend of news, commentary, fiction, reportage, and cartoons has garnered 36 National Magazine Awards - more than any other publication. Founded in 1925, The New Yorker has a circulation of 958,179, and at 77.8 percent, the highest renewal rate in the industry. Edited by Pulitzer Prize winner David Remnick, in its 78-year history, the magazine has had only five editors. Its companion website is www.newyorker.com.

About Zagat Survey
Zagat Survey is the world's leading provider of consumer survey-based leisure guides, with over 250,000 surveyors. Covering restaurants, hotels, nightlife, movies, golf, shopping and a range of other entertainment resources. Zagat content is available in books, at www.zagat.com, on the Palm and Pocket PC operating systems, on mobile phones and on TV and radio.

¹Worldwide Hotspot Forecast, 2002-2007, IDC, June 2003

Intel and Intel Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

* Other names and brands may be claimed as the property of others.

Note: Important Information: Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.