Toshiba And Intel To Advance Adoption Of Wireless Broadband Hotspots Across The United States
Marketing program to support and compliment Intel® Centrino mobile technology offerings from Toshiba
IRVINE, Calif., and SANTA CLARA, Calif., March 10, 2003 -- Toshiba's Computer Systems Group (CSG) today announced it is working with Intel Corporation on a joint marketing campaign to advance the adoption of wireless broadband hotspots. The program coincides with the forthcoming launch of Intel® Centrino mobile technology for notebook PCs that features built-in wireless capability. Toshiba will support the Intel Centrino mobile technology introduction with new mobile and wireless computing products on March 12.
Toshiba and Intel are working together to drive awareness of wireless broadband hotspots at public locations such as coffee shops, hotels and convenience stores. The co-marketing agreement will include direct marketing, advertising and point-of-sale materials. Additionally, the companies are performing interoperability verification on Intel's Centrino mobile technology with Toshiba's network, through Intel's Wireless Verification Program, to enhance the end users' wireless experience.
"We will strive to give our customers the most innovative mobile platforms, but we are also looking to fill the void in wireless access in public spaces," said Oscar Koenders, vice president of product marketing and worldwide product planning, Toshiba CSG. "We have an aggressive hotspot strategy and plan to wirelessly enable public locations across the country and believe that wireless technology combined with the notebook computer is a powerful and even addicting combination based on our customers' feedback."
Toshiba's Wireless Broadband Hotspot solution allows end users with Wi-Fi enabled notebooks or PDAs to connect with the access point, or hotspot to launch an Internet browser and access e-mail, surf the Web, watch streaming video or download multimedia presentations. Using Wi-Fi technology, also referred to as 802.11b, Toshiba's hotspot service makes it convenient for people who are traveling to connect to any Toshiba hotspot, reducing the complexity of data connection around the ability to gain remote access.
Intel's new Centrino mobile technology includes a mobile processor, chipset and built-in WiFi capability that have been designed to work together to enable a great wireless notebook experience. The Intel Centrino mobile technology represents Intel's best technology for mobile computing and delivers an unwired computing experience while enabling extended battery life, outstanding mobile performance and thinner and lighter system designs.
"Intel and Toshiba are working together to advance wireless computing for mobile PC users by enabling broadband hotspots across the country," said Anand Chandrasekher, vice president and general manager, Intel's Mobile Platforms Group. "Our joint efforts provide business customers and consumers with the mobile computing devices and the network that enables the freedom and flexibility to wirelessly work and play."
The Toshiba Wireless Broadband Hotspot Solution is a new business opportunity that enables dealers and resellers to enter the hotspot market with little capital and minimal time. Toshiba's hotspot solution can generate revenues through connection for wireless access at each hotspot deployed by the hotspot operator. Hotspot operators simply sell and install the hardware and conduct maintenance at the hotspot location, while Toshiba and Accenture maintain responsibility for back-end service and support to end users. Interested dealers may visit www.hotspot.toshiba.com for more information.
About Toshiba America Information Systems, Inc.
Toshiba Computer Systems Group is a division of Toshiba America Information Systems, Inc. ("TAIS"), a leading vendor for portable computers. In addition to notebooks, the company offers portable and wireless accessories, Pocket PCs, projectors and mobile server computing solutions for business customers under the Toshiba brand name. For more information call 1-800-TOSHIBA or visit the company's Web site at www.csd.toshiba.com.
Headquartered in Irvine, Calif., TAIS is comprised of multiple divisions that provide computer, communications and imaging products and services. Products include industry leading portable computers, PDAs, mobile computing accessories, servers, including communications and portable servers, storage subsystems, cable modems, digital business telephone systems, voice-mail, digital cameras, security systems, and projectors. TAIS provides sales, marketing, services and manufacturing for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a world leader in high technology and integrated manufacturing of electrical and electronic components, products and systems. Toshiba has global sales of over $40 billion and more than 300 subsidiaries and affiliates worldwide.
Intel and Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
* Other names and brands may be claimed as the property of others.
Note: Important Information: Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.
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