Intel Press Release

Intel Museum Wins Design Award

Expanded facility Joins Previous Industrial Design Excellence Award Winners Such as the U.S. Holocaust Memorial Museum and the Newseum

SANTA CLARA, Calif. - June 2, 2000 - The Intel Museum in Santa Clara, Calif., has won a Silver Award in the 2000 Industrial Design Excellence Awards (IDEA) competition. The IDEA competition, celebrating its 21st year, is co-sponsored by the Industrial Designers Society of America (IDSA) and Business Week magazine.

Nearly 1,100 organizations entered the IDEA awards competition this year. The winners were selected by 16 jurors during two-and-a-half days of evaluation and debate. "This award is one of the most sought-after awards in the field of design," says Ralph Appelbaum, president of Ralph Appelbaum Associates. Ralph Appelbaum Associates designed the expanded Intel Museum, which opened in August 1999.

Competing in the category of Museum Exhibits and Set Design, the Intel Museum joins previous IDEA winners such as the U.S. Holocaust Memorial Museum in Washington, D.C., Dinosaur Halls at the American Museum of Natural History in New York, N.Y., the Martin Luther King, Jr., Visitor Center in Atlanta, Ga., and the Newseum in Rosslyn, Va.

"We are thrilled to join this prestigious list of IDEA winners," says Jodelle French, director of the Intel Museum. "We appreciate IDSA's recognition of our efforts to create an appealing environment where visitors to Silicon Valley can experience high technology firsthand."

The IDEA 2000 jury honored 40 designs with Gold Awards, 70 with Silvers and 51 with Bronzes, for a total of 161 winners. Winners will be published in the June 12 edition of Business Week magazine - co-sponsor of the awards program - and will receive awards at a ceremony in New Orleans, La., on Sept. 23, 2000. More information and a gallery of winners are also available on IDSA's Web site at http://www.idsa.org.

Entries were submitted for this year's contest in 47 subcategories, ranging from cars and computers to museum exhibits and furniture. The jurors scored how well entries fulfilled five criteria of industrial design excellence: design innovation; benefit to the user; benefit to the client/business; ecological responsibility; and appropriate aesthetics and appeal.

About the Intel Museum
The 10,000-square-foot Intel Museum, which opened in August 1999, is three times bigger than the previous Intel Museum, which opened to the public in 1992. The expanded museum includes:

  • More than 30 hands-on exhibits that explore how computer chips are developed and the impact they have on our lives.
  • A 1,000-square-foot retail store that carries clothing, jewelry, gifts and souvenirs designed with high-tech themes.
  • A 1,000-square-foot computer-equipped learning lab designed for science lab classes on topics such as electrical conductivity, chip making and the Internet.
  • A conservation area for the preservation and storage of much of the museum's collection of some 55,000 chips, photos, computers, documents and other chip industry-related artifacts.

The museum is designed as a self-guided experience, but guided tours and hands-on science lab classes for organized groups are available free of charge by advance reservation. The museum's docents customize tours as appropriate for different groups.

The museum is located in Intel Corporation's Robert Noyce Building at 2200 Mission College Blvd. in Santa Clara, Calif. Museum and store hours are 9 a.m. to 6 p.m., Monday through Friday, and 10 a.m. to 5 p.m. on Saturdays, excluding holidays. Admission, parking, tours and classes are free. To schedule a group visit or get directions, a map and other information, visit www.intel.com/go/museum or call (408) 765-0503.

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