Hollywood's Digital Domain Moving To Intel® Architecture For Content Design And Creation

SANTA CLARA and VENICE, Calif., Aug. 9, 1999 -- Digital Domain, one of Hollywood's leading digital visual effects studios and effects creators for such movies as "Titanic," "What Dreams May Come," and "The Fifth Element," today announced its plan to migrate to Intel® Architecture based workstations.

The move will be based on the dual Pentium® III and Pentium III Xeon™ processor platforms. The new systems will be integrated with existing Intel based workstations that Digital Domain has been using to produce special visual effects for feature films, commercials and new media projects. As a further step in the migration of the company's digital studio infrastructure to Intel Architecture, Digital Domain intends to serve as a test site for Intel's IA-64 family of powerful processors.

"In the visual effects business, there is an old adage," said Scott Ross, chief executive officer of Digital Domain, Inc. "'You can get it good, fast or cheap…choose two.' With Intel's Pentium III Xeon processor workstations, we're getting all three."

"Digital content creation is an integral and growing part of the entertainment industry, and will be the heart and soul of content production for the Internet," said Anand Chandrasekher, general manager of Intel's Workstation Product Division. "From the highest resolution and graphic demands of leading-edge digital studios like Digital Domain, to interactive media and web content, Intel Architecture offers outstanding power, performance and price to build this digital creation capability."

Intel's Workstation Product Group has announced several high-profile computer- intensive businesses moving to Intel based workstations from a variety of industries. Some of the most recent include DaimlerChrysler, Ellerbe Beckett, BankBoston, Lear Corp., Xerox, Pratt & Whitney and others.

Both Intel and Digital Domain will exhibit their latest technology at Siggraph 99, Aug. 10-13, 1999, at the Los Angeles Convention Center.

Digital Domain recently received its second Best Visual Effects Academy Award® for "What Dreams May Come," and has been nominated in this category four out of the last five years. Previous nominations include the company's first feature, "True Lies," "Apollo 13," and last year's winner, "Titanic," the highest grossing film in motion picture history, and recipient of 11 Oscars®, including best picture.

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