EURO RSCG Worldwide and Intel Announce the Addition of Messner Vetere Berger McNamee Schmetterer/EURO RSCG to Global Roster

MVBMS Joins EURO RSCG DSW Partners as U.S. Agencies for Global Account

New York, NY, Feb. 17, 1998 - EURO RSCG Worldwide and Intel Corp. today announced that Messner Vetere Berger McNamee Schmetterer/EURO RSCG (MVBMS) will join EURO RSCG DSW PARTNERS as an agency for Intel's global advertising. Since DSW PARTNERS began its relationship with Intel in 1989, the business has grown into a worldwide account, which EURO RSCG now handles in 36 countries.

"We have a great working relationship with DSW," said Ann Lewnes, Director of Worldwide Advertising, Intel Corp. "They have done very good work for us over the years and will continue to develop much of Intel's TV, print, radio and web advertising," she added. "But with Intel's advertising growth, we need added resources and are delighted that another EURO RSCG agency will join our team. It's one of the advantages of working with a global network."

"DSW PARTNERS and MVBMS bring years of complementary experience and capabilities in high-tech and consumer advertising," said Bob Schmetterer, Chairman and CEO of EURO RSCG Worldwide. "The addition of MVBMS reflects the tremendous growth of Intel's business and the company's continued belief in the power of branding and advertising."

Since winning the Intel account in 1989, EURO RSCG DSW PARTNERS, one of the nation's leading high-tech agencies, has supported memorable business and consumer campaigns for the company including the "Intel Inside®" program branding efforts and the Intel "BunnyPeople™ characters" campaign introduced at the 1997 Super Bowl.

New York based Messner Vetere Berger McNamee Schmetterer/EURO RSCG, one of the most successful and fastest-growing agencies of this decade, is the 20th largest agency in the United States. Its clients include Dunkin' Donuts, MCI Communications, The Nasdaq Stock Market, Nestle Frozen Foods, Philips Electronics and Volvo Cars of North America.

EURO RSCG DSW Partners, with offices in San Francisco and Salt Lake City, serves as a lead agency and West Coast presence for EURO RSCG Worldwide. DSW Partners is a pioneer and leader in the branding of high technology clients such as Adaptec, Cape Athletic, CyberMedia, Infocus Systems, Iomega and Minolta (peripheral products.)

EURO RSCG Worldwide, one of the world's largest advertising networks, is comprised of 140 agencies in 59 countries located throughout Europe, North America, Latin America and Asia and has more than 7,000 employees worldwide.

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