Intel Corporation Extends Market Segmentation Strategy With StrongARM* Microprocessor Products

Market Segments Include Handheld Devices, Set Top Products, and Embedded Control

SANTA CLARA, Calif., July 27, 1998 -- Intel Corporation today outlined its plans to use products based on the low-power, high-performance StrongARM* microprocessor architecture to extend its market segmentation strategy. The StrongARM product line was recently acquired by Intel from Digital Equipment Corporation.

"We view StrongARM as an integral part of our strategy to grow our business in new and emerging market segments," said Ron Smith, vice president and general manager of Intel's Computing Enhancement Group. "The StrongARM architecture is a complementary extension to our existing microprocessor product lines."

Intel will focus the StrongARM product line into markets that benefit significantly from the combination of low power and high performance. Key segments include PC companions, smart mobile phones, and mobile point-of-sale devices, as well as digital TV set top products and Web-enabled desktop screen phones. The StrongARM product line will also target embedded control segments such as soft modem banks, high-performance storage and RAID, adapter cards, and switches and routers.

"We have fully embraced the StrongARM roadmap and we are making investments to enhance our design and marketing capabilities," Smith said. "We are accelerating the development of products based on the first generation StrongARM architecture (SA-1). In addition, the design team for the second generation of the StrongARM architecture is up and running. We are looking forward to delivering innovative products to our customers and building and expanding the presence of StrongARM architecture in the marketplace."

* Other names and brands may be claimed as the property of others.