Intel Executive Vice President Paul Otellini Encourages Developers At Milia To Create New Digital Content

CANNES, France, Feb. 7, 1998 -- Paul S. Otellini, executive vice president and general manager, Intel Architecture Business Group, today addressed 1,000 developers and publishers of digital content at Milia ‘98, an annual international trade show dedicated to interactive media. In his keynote presentation, Otellini encouraged developers to address the opportunities presented by the rapid advances in visual computing, electronic commerce, and the Internet to create new kinds of interactive content and establish new business models.

Otellini challenged the content industry to follow the curve of Moore's Law, the prediction by Intel co-founder Gordon E. Moore that silicon-based technologies will double their capabilities every two years. The advance of Moore's Law has now commoditized previously unreachable visual performance on Intel Pentium® II processor-based PCs. With the explosion of the Internet, it is now possible to foresee one billion connected PCs offering content developers a powerful new medium for delivering visually compelling experiences to users worldwide.

With examples from the Renaissance through the 20th century, Otellini described how art and technology have often driven each other forward, whether in architecture, music, painting, or photography, and together caused new developments in commerce.

Today, art and technology are still interacting, Otellini said. The Internet reflects this because it lets content creators use new hybrid and interactive applications to revolutionise their art while taking advantage of the emerging force of electronic commerce to revolutionise their businesses.

"All businesses face strategic inflection points," Otellini said. "How they respond to these determines the degree of their success. The digitalization of content and mass delivery over the Internet is just such a point." Otellini said it is not the use of a single aspect of technology, but the integration of many that will again revolutionize art and commerce, creating new business opportunities and ultimately changing how people live, learn and work.

Digital Content Creation and Playback
Otellini used a number of demonstrations to illustrate how art, technology, and commerce are interacting. 3D Studio MAX from Kinetix, the multimedia division of Autodesk, showed the audience how stunning animation effects formerly requiring costly workstations can be developed using Intel Architecture-based PCs, reducing costs and providing a common platform for creation and playback. Otellini also demonstrated Kalisto Entertainment's Ultim@te Race Pro Arcade*, a 3-D driving game that shows how today's PCs can deliver arcade-quality graphic effects using software that is easily portable between PCs and Intel Architecture-based arcade machines. Havas Interactive's Discoveries*, a 3-D interactive encyclopaedia, also featured, shows how a hybrid of real-time Internet updates and rich DVD- (digital versatile disk) based graphics lets people travel through time, redefining the multimedia encyclopaedia.

The Internet Changes Everything
Demonstrating how the Internet, in combination with visually rich PC-based computing, has the ability to change everything, Fredric D. Rosen, president and CEO of Ticketmaster, showed a future advanced ticketing service. Incorporating push and profiling technology as well as several visual computing technologies, it can present rich, interactive content to the desktops of live-event fans and allow online sales of tickets and related merchandise. Jim Rosenthal, vice president of business development for New Line Cinema, showed the capability of enhanced DVD content using a sneak preview of the soon-to-be-released movie "Lost in Space."

Maurizio Vecchione, president of ModaCAD, demonstrated fashion merchandising software which features a photo-realistic, 3-D-rendered virtual shopping mall. The software uses push technology automatically to deliver the latest fashion designs to users and let them experiment with creating outfits in 3-D. European fashion designer Nicola Trussardi also joined Otellini, describing how technology is becoming a lifestyle for artists.

E-business Seminar
In addition to the keynote by Otellini, Ron Whittier, senior vice president and general manager of Intel's content group, will moderate a seminar at Milia on Sunday, Feb. 8, discussing the fast growing role of e-business over the Internet and addressing the latest trends driving consumers to buy products and services online.

Intel booth at Milia
Intel's booth at Milia shows the evolution of the visual connected PC to the flexible platform of choice for entertainment, creativity, and "e-Business to consumer" applications, including more than 10 new applications in the gaming, PC arcade, broadcast, imaging, and e-business categories. The booth is located near the entrance of the Palais des Festival and the Grand Auditorium, at Stand B1.02.

* Other names and brands may be claimed as the property of others.