Intel Names Its First Marketing Fellow

SANTA CLARA, Calif., January 7, 1997 -- Intel Corporation has named Dr. Ellen Konar an Intel Fellow, the company announced today. An Intel Fellow is the highest technical title awarded by the company.

Dr. Konar is the first person to be appointed an Intel Fellow from the company's Sales and Marketing organization and is the first woman within the company to achieve this rank. Dr. Konar joins 16 other Intel Fellows.

"In a rapidly growing and evolving global market place, Ellen has established the rising importance of research and analysis within Intel's product development and marketing efforts," said Dennis Carter, vice president and co-director of Intel's Sales and Marketing Group. "Her ability to create useful models of market segments in the personal computer industry, which is inherently difficult to measure and predict, has been very valuable to Intel."

Dr. Konar is currently the director of Worldwide Market Research.

Since joining Intel in 1991, she has established and evangelized worldwide market research for the company as one of the strategic inputs for product and marketing planning. Her group established a Worldwide PC Census Model for modeling market size, potential and risks. The group manages equity measurement of the "Intel Inside®" corporate brand and product brands such as the "Pentium® processor."

Dr. Konar has created industry-leading measurement capabilities for Intel marketing programs and product concepts.

Dr. Konar received her Ph.D. in Social/Organizational Psychology from State University of New York at Buffalo in 1981.

Listing of Intel Fellows:
Gregory E. Atwood, Technology and Manufacturing Group, Director of Flash Memory Architecture. Mark T. Bohr, Technology and Manufacturing Group, Director of Process Architecture and Integration, Portland Technology Development.

Robert P. Colwell, Microprocessor Products Group, Manager of IA32 Microprocessor Architecture.

Richard L. Coulson, Desktop Products Group, Manager of I/O Architecture.

John H. Crawford, Microprocessor Products Group, Director of Microprocessor Architecture.

Paolo A. Gargini, Technology and Manufacturing Group, Director of Technology Strategy.

Kevin C. Kahn, Internet and Communications Group, Director of Communications Infrastructure Lab.

Peter D. MacWilliams, Desktop Products Group, Director of Platform Architecture.

Paul D. Madland, Microprocessor Products Group, Manager of MD6 Circuit Technology.

Eugene S. Meieran, Technology and Manufacturing Group, Director of Manufacturing Strategic Support.

Frederick J. Pollack, Microprocessor Products Group, Director of Measurement, Architecture and Planning.

Justin R. Rattner, Enterprise Server Group, Director of Server Architecture Lab.

Uri C. Weiser, Microprocessor Products Group, Director of Israel Development Center Architecture.

Richard B. Wirt, Microprocessor Products Group, Director of Microcomputer Labs.

Leo D. Yau, Technology and Manufacturing Group, Director of Innovative Technology Modules, Portland Technology Development.

Ian A. Young, Technology and Manufacturing Group, Director of Advanced Circuit and Technology Integration.

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