Intel's Pentium® II Processor Hits The Web

Comprehensive Consumer Marketing and Advertising Campaign Kicks Off

SANTA CLARA, Calif., Sept. 16, 1997 -- Intel Corporation has embarked on its most dynamic and synergistic Internet-based marketing and advertising campaign to date through its websites: intel.com and connectedpc.com, a new online advertising campaign, and a host of sites featuring Pentium® II processor "Optimized Content." New PC capabilities, exciting new technologies and the overall maturation of the Web have converged to enable this exciting campaign. Intel's online consumer campaign for the Pentium II processor will illustrate for PC users, buyers and prospective buyers the compelling benefits and capabilities of the Pentium II processor.

www.intel.com -- Home Computing
This Intel site combines the fun of the print and broadcast advertising campaign with useful, easy-to-find information to help consumers make PC buying decisions. The "PC Buyer's Guide" makes technical jargon easy to understand and provides links to computer manufacturers who feature Pentium II processor-based systems. By presenting consumers with the information they need before, during and after the purchase of their Pentium II processor-based PC, Intel's aim is to help provide positive and fun PC experiences. Interactive demos showcase the latest educational and entertainment software that runs better on today's Pentium II processors. Next month, look for Intel's BunnyPeople™ characters featured in their very own, "Race the TechMobile" online game. "The TechMobile" is how Intel's BunnyPeople characters are making their way around the world in our new broadcast campaign being introduced this fall.

www.connectedpc.com
If you want to "try before you buy," and experience how to get the most out of your PC on the Net, visit the newly revamped Connected PC web site. Initial capabilities include "Internet Multiplayer Gaming"; "Creating an Online Photo Album"; "Using your PC to Make an Internet Video Call"; and "Sending a Multimedia Postcard." First time Net surfers and experts will get easy-to-follow, step-by-step instructions and free trial versions of software to try out these new PC capabilities. By providing visitors with hands-on experiences with Intel and third-party products and technologies, the goal is to reach the audience looking to make the most of their personal computing experience. All visitors to the site can experience exciting new capabilities for their PCs, but a Pentium II processor adds a new level to your Internet surfing.

Intel's Internet-based Sweepstakes
It's one thing to experience the power of the Pentium II processor on Intel's sites, but now you can experience its capabilities on some of the most cutting-edge sites on the Web by following Intel's BunnyPeople characters. Intel's Internet-based sweepstakes is based on the newly introduced broadcast campaign, and will include the following sites: MTV (Green Zone Powered by Intel), Gamespot (Review of the Week), Interzine (Sports Tip of the Week), Hollywood Online (Movie Previews), Mplayer (Pentium II Gaming Pavillion) and Hotwired's (RGB Gallery). Internet surfers visiting any of the aforementioned sites can click on an Intel globe icon which will launch a navigation bar, providing links to all of the participating sites in the sweepstakes. To enter the sweepstakes, visitors collect clues located at the different sites and return to intel.com to enter for a chance to win a trip around the world, a Pentium II processor-based PC and a digital camera -- so you can keep your memories digitally for years to come. Intel Banner Advertising promoting the sweepstakes, located all around the Web, will also launch the navigation bar, your possible gateway to a worldwide jaunt.

Intel Inside® Optimized Content Sites
These sites will soon feature "Optimized Content": content which looks and performs noticeably better on a Pentium II processor-based PC. Intel has been evangelizing the benefits of powerful processors for Web exploration, and now Intel has added a new dimension to its hugely successful Intel Inside® campaign. Intel is acting as a catalyst in the co-production of scaleable Internet marketing programs highlighting enhanced information and entertainment experiences. United Media (home of "The Dilbert* Zone"), Yahoo!*, CNN*, ZD Net* and Wired* Digital's LiveWired (push channel) are examples of sites working to bring "optimized content areas" to their sites in the future. As more sites include optimized content on their sites, additional information will be made available.

Create & Share™ Camera Pack -- www.intel.com/createshare
Through visually engaging animation and creative story lines, visitors can explore the features and benefits of the six key applications in Intel's Create & Share™ Camera Pack. The capabilities of the product are communicated through amusing story lines, trial software is available to download, and Shockwave* demos illustrate its creative uses. The site was designed to give visitors a hands-on experience with the product's software, and as a source of information for both novice and technical PC consumers. The Create & Share Camera Pack is available now in retail computer stores.

The above addresses Intel's most comprehensive Internet marketing and advertising campaign to date, but Intel has also launched an equally comprehensive campaign encompassing television, print and the company's first-ever radio commercials. Another first are the BunnyPeople character dolls that were created during Intel's promotional campaign for the retail market. Overall, the activities above will hopefully demonstrate to all ages and demographics that the Pentium II processor means fun for today's PCs.

* Other names and brands may be claimed as the property of others.