Intel Press Release

Intel Hosts Symposium on the Future of Business Computing

Industry Leaders Demonstrate Use of Visual Connected PCs to Reach New Markets, New Customers

NEW YORK, June 2, 1997 -- At today's "The Future of Business Computing Symposium" sponsored by Intel Corporation, Dr. Andrew S. Grove, Intel chairman and chief executive officer, addressed hundreds of senior executives representing business computing users, computer hardware and software developers, and Internet and communications companies. Grove described and demonstrated the future of business as being transacted "screen to screen" using visual connected PCs.

"Screen to screen" business fundamentally changes how businesses acquire customers, transact commerce, deliver information and communicate, regardless of their size or location. Intel visual connected PCs are at the core of this new trend. Offering a new level of performance in real-time multimedia and visual applications, Pentium® II processor based systems connected to the Internet enable a new method of doing business from one computer screen to another.

"The Internet is a strategic inflection point for both small and large businesses," Grove said. "In the case of small businesses, the power of a visual connected PC and the Internet allows them to look and act like a large business. In the case of large businesses, Internet technologies and powerful PCs allow them to collaborate between remote sites and conduct business in a more timely fashion - like a small business."

Grove also stressed the importance of "content managers." These are an emerging class of client-based software applications that integrate existing desktop applications with Internet-based content, deliver personalized information directly to the users' desktop, and allow businesses to customize the delivery of information to classes of users so that they receive data relevant to their needs.

In order to accelerate the development of content manager applications, Intel announced plans to provide development support for software engineers. The effort includes the expansion of Intel's existing Hybrid Authoring Studio in Hillsboro, Ore., application developer cookbooks and application engineering support, all of which will be available in the Q3/Q4'97 time frame.

Intel also revealed its new conference room PC product called the Intel TeamStation™ system. This product extends the Intel ProShare® desktop video conferencing platform to the business conference room. The system integrates the features of web and LAN access, projection functions, and video and data conferencing into a single, cost-effective PC-based system for group collaboration.

Executives from a number of leading business segments joined Intel executives in highlighting their commitment to the use of visual Connected PCs for applications in the areas of photo imaging, fashion design, distance learning and advertising. These included Bob Schmetterer, chairman and CEO of Euro RSCG Worldwide; Nicola Trussardi, the renown Italian fashion designer of the Trussardi Company; and David Ritz, president and CEO of Ritz Camera Centers.

The Future of Business Computing Symposium also showcased demonstrations of rich Internet media applications for business from more than 20 software and hardware companies, in addition to announcements of new products and technologies from many.

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