MTV And Intel Create New Interactive Experience For Music Fans

Intercast™ Programming Available on MTV and M2 Beginning April 11

NEW YORK/LAS VEGAS, April 7, 1997 – MTV: Music Television, a unit of Viacom Inc., and Intel Corporation will bring music fans a new interactive broadcast experience, the two companies announced today. Beginning April 11, MTV will utilize Intel Intercast™ technology two hours daily around music video programming. On the same day, M2, MTV's newly launched sister network, will begin 24-hour- a-day Intercast programming.

Intercast technology brings television programming and related web content together on the personal computer. Music fans with Intercast technology-enhanced Pentium® processor-based PC's will be able to watch music video programming on MTV or M2 while simultaneously receiving the "Intercast Jam."

"This is true convergence," commented Matt Farber, senior vice president, Programming Enterprises/New Business, MTV. "It's the music fan getting a combined television and interactive online experience on one machine." Farber added, "There is clearly a strong relationship between music, the MTV audience, and new technology. The MTV and M2 audiences are the first generation to really grow up with computers -- they're buying PCs, they're building the Internet, and they're going online every day. They are equally passionate about music, and they have embraced new technology as a means to connect further with the music they love."

"'Intercast Jam' on MTV is music for the PC Generation," said Ron Whittier, senior vice president and general manager, Intel Content Group. "This is a compelling example of creative programming for the PC, the receiver of digital broadcasting (DTV) content in the future."

The "Intercast Jam"
During the "Intercast Jam" on MTV and M2, viewers will be able to interact with Intercast content that is specific and relevant to each particular video or artist. With this technology, while watching the broadcast music video on the PC, the user can read recent news about the artist, get current tour and album release information, and peruse historical and biographical information about the artist. In addition, viewers can link to interactive MTV Online content on the web relating to that artist, including live polls, chat rooms, and other community and purchasing applications. The "Intercast Jam" and the user's experience will change and evolve with each new video played on-air.

Advertising
Today's announcement is part of an earlier announced relationship between MTV and Intel that includes on-air and online advertising. In a related announcement, Gateway2000 announced today that it will make Intercast technology available in selected models of its desktop line of personal computers beginning April 14. Gateway will be promoting its Intercast technology-enabled PC through on-air advertising and product placement on MTV.

About MTV
For more that fifteen years, MTV has been the face and voice of music and youth culture in this country and around the world. Available in more than 270 million households worldwide, today, MTV is the world's largest global television network.

MTV Online, available on America Online at keyword MTV and on the world wide web at mtv.com, is the number one source for music online. MTV Online combines music news and information, including tour schedules and reviews, live events with celebrities and artists, special contests and promotions, original time-anchored online programming, games, and more, all presented in a unique format that puts content first. It is one of the most popular sites among teen aged and young adult users.

M2, MTV's newly launched sister network, is a 24-hour music video service targeting a unique segment of 12-34 year-olds with a new "freeform" music format. M2's playlist is made up of the broadest group of artists and genres of music available.

About Intel Intercast Technology
Accessed through the PC, Intel Intercast technology combines the interactivity of the computer, the rich programming of television, and the worldwide information resources of the Internet. Intercast content is broadcast as part of the usual television signal in the vertical blanking interval. Personal computers enabled with Intercast technology and retail add-in cards have been in the market since August 1996. Current content providers include NBC, CNN, QVC and MTV/M2. A complete list of Intercast providers is available on the Intercast Industry Group website at www.intercast.org.

MTV Networks, a unit of Viacom Inc., owns and operates five cable television programming services -- MTV: Music Television, M2, VH1, Nickelodeon/Nick at Nite, and Nick at Nite's TV Land -- all of which are trademarks of MTV Networks.

* Other names and brands may be claimed as the property of others.