Approved Nouns:
accessory
adapter
brand
bus driver
cable
connector
Control Center
controller
device
Diagnostic Tool
icon
Image Builder
interface
logo
mark
name
networking
port
product
protocol
software
technology
trademark

Acknowledgement Line:

  • Whenever the Thunderbolt™ logo appears, the following footnote must also appear: "Thunderbolt and the Thunderbolt logo are trademarks of Intel Corporation or its subsidiaries."
  • Whenever the Thunderbolt™ brand appears, the following footnote must also appear: "Thunderbolt is a trademark of Intel Corporation or its subsidiaries."

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Thunderbolt™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above must accompany the Thunderbolt™ mark (e.g., Thunderbolt™ technology).
  • The appropriate use of trademark symbol with this trademark is as follows: Thunderbolt™ technology.
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.
  • Never hyphenate or abbreviate the Thunderbolt™ trademark.
  • The Thunderbolt™ trademark can be incorporated into a third-party product name if the third-party signs a trademark license with Intel, such as XYZ Thunderbolt™ adapters.

Sample Usage Chart:

Correct Usage
Incorrect Usage
Thunderbolt™ technology Thunder Bolt™ technology
Thunderbolt™ technology Thunderbolt
Thunderbolt™ technology ThunderBolt™ technology
XYZ Thunderbolt™ adapter XYZ Intel Thunderbolt™ adapter
Thunderbolt™ technology ready Thunderbolt ready
Thunderbolt™ technology enabled product Thunderbolt-enabled product