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Intel® Movidius™ Trademark Usage Guidelines

Approved Nouns
mark
name
Neural Compute Stick
product
software development kit (SDK)
technology
trademark
vision processing unit (VPU)

Acknowledgement Line(s):

  • Whenever the Intel® Movidius™ trademark appears, the following footnote must also appear: “ Intel and Movidius are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”  

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel® Movidius™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Intel® Movidius™ trademark (e.g., Intel® Movidius™ name). See the above list of approved nouns for the Intel® Movidius™ trademark.
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® Movidius™ [noun]. Do not use the registered ® trademark symbol with “Movidius”.
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.
  • Never hyphenate or abbreviate the Intel® Movidius™ trademark.
  • Never incorporate the Intel® Movidius™ trademark or any part of the trademark into a third party’s company name, product brand name, or model number.

Examples of Movidius™ Trademark Use:

CORRECT USAGE INCORRECT USAGE
Movidius™ Neural Compute Stick Movidius® Neural Compute Stick
Movidius™ Neural Compute Stick Intel Movidius™ Neural Compute Stick