Intel® Movidius™ Trademark Usage Guidelines

Approved Nouns
brand
logo
mark
name
Neural Compute SDK (NCSDK)
Neural Compute Stick (NCS)
product
SoC
Software Development Kit (SDK)
technology
trademark
Vision Processing Unit (VPU)

Acknowledgement Line(s):

  • Whenever the Intel® Movidius™ trademark appears, the following footnote must also appear: “Intel and Movidius are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel® Movidius™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Intel® Movidius™ trademark (e.g., Intel® Movidius™ name). See the above list of approved nouns for the Intel® Movidius™ trademark.
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® Movidius™ [noun]. Do not use the registered ® trademark symbol with “Movidius”.
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.
  • Never hyphenate or abbreviate the Intel® Movidius™ trademark.
  • Never incorporate the Intel® Movidius™ trademark or any part of the trademark into a third party’s company name, product brand name, or model number.

Examples of Movidius™ Trademark Use:

CORRECT USAGE INCORRECT USAGE
Movidius™ Neural Compute Stick Movidius® Neural Compute Stick
Movidius™ Neural Compute Stick Intel Movidius™ Neural Compute Stick