Intel® vPro™ Trademark Usage Guidelines

Approved Nouns:

Embedded Verification Tool
Expert Center
Packet Decoder
Platform Solution Manager
Technology Activator Utility
Technology Activator Wizard
Technology Alliance
Technology Challenge
Technology Innovation Contest


Acknowledgement Line(s):

  • Whenever the Intel® vPro™ name appears, the following footnote must also appear: "Intel and Intel vPro are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."

Proper trademark usage rules include:

  • As with all other trademarks, the Intel® vPro™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above must accompany the Intel® vPro™ trademark (e.g., Intel® vPro™ technology)
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® vPro™ trademark
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use and first appearance in the body of text
  • Always use the lower case “v” and capital “P” with a lower case “r” and “o” in the Intel® vPro™ trademark
  • Never hyphenate or abbreviate the Intel® vPro™ trademark
  • Never incorporate the Intel® vPro™ trademark or any part of the trademark into a third party's company name, product brand name or model number
  • Include Intel as part of the Intel® vPro™ trademark as it is an integral part of the whole trademark and MUST always be used in the mark (e.g., the entire trademark is Intel® vPro™)

Sample Usage Chart

Correct Usage
Incorrect Usage
Intel® vPro™ technology vPro® technology
Intel® vPro™ technology vPro™ technology
ABC system with Intel® vPro™ technology Intel® vPro™ -based ABC system