Intel Unite® Trademark Usage Guidelines

Approved Nouns

app
application
brand
client
enterprise client
mark
name
plugin
plugin for telemetry
Plugin Software Development Kit (Plugin SDK)
software
solution
standalone client
tool
trademark

 

Acknowledgement Line(s):

  • Whenever the Intel Unite® brand appears, the following footnote must also appear: “Intel Unite is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”
  • Whenever the Intel Unite® logo appears, the following footnote must also appear: “Intel, the Intel logo and Intel Unite are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper Trademark Usage Rules Include:

  • With limited exceptions (e.g. where space constrained or as a title), the Intel Unite® trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above should typically accompany the Intel Unite® trademark (e.g., Intel Unite® app)
  • The appropriate use of trademark symbols with this trademark is as follows: Intel Unite® app
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Include the Intel mark because this is a unitary trademark with Intel as an integral part of the whole trademark; thus, Intel MUST always be used in the mark (e.g., the entire trademark is “Intel Unite®”)
  • The use of “UNITE” in all caps is only approved in logo format. When using the mark in text it's initial caps only, such as Intel Unite® app
  • Never hyphenate or abbreviate the Intel Unite® trademark
  • Never incorporate the Intel Unite® trademark or any part of the trademark into third party’s company name, product brand name, or model number

Examples of Intel Unite® Trademark Use:

CORRECT USAGE INCORRECT USAGE
Intel Unite® app Intel® Unite app
Intel Unite® app Intel Unite™ app
Intel Unite® app Unite® app
Intel Unite® app Intel® Unite®
Intel Unite® app Intel-Unite® app
The Intel Unite® app for Lenovo* “XYZ” conference hubs” Lenovo* Unite® app”