Intel Unite® Trademark Usage Guidelines

Approved Nouns

enterprise client
plugin for telemetry
Plugin Software Development Kit (Plugin SDK)
standalone client


Acknowledgement Line(s):

  • Whenever the Intel Unite® brand appears, the following footnote must also appear: “Intel Unite is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”
  • Whenever the Intel Unite® logo appears, the following footnote must also appear: “Intel, the Intel logo and Intel Unite are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper Trademark Usage Rules Include:

  • With limited exceptions (e.g. where space constrained or as a title), the Intel Unite® trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above should typically accompany the Intel Unite® trademark (e.g., Intel Unite® app)
  • The appropriate use of trademark symbols with this trademark is as follows: Intel Unite® app
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Include the Intel mark because this is a unitary trademark with Intel as an integral part of the whole trademark; thus, Intel MUST always be used in the mark (e.g., the entire trademark is “Intel Unite®”)
  • The use of “UNITE” in all caps is only approved in logo format. When using the mark in text it's initial caps only, such as Intel Unite® app
  • Never hyphenate or abbreviate the Intel Unite® trademark
  • Never incorporate the Intel Unite® trademark or any part of the trademark into third party’s company name, product brand name, or model number

Examples of Intel Unite® Trademark Use:

Intel Unite® app Intel® Unite app
Intel Unite® app Intel Unite™ app
Intel Unite® app Unite® app
Intel Unite® app Intel® Unite®
Intel Unite® app Intel-Unite® app
The Intel Unite® app for Lenovo* “XYZ” conference hubs” Lenovo* Unite® app”