Intel® RealSense™ Trademark Usage Guidelines

Approved Nouns:
API
app
application
apps
brand
camera
community
Depth Camera
Depth Camera Manager
depth module
Developer Kit
driver
Dynamic Calibrator
Dynamic Target Tool
experience
Interposer
mark
Middleware
module
name
navigator
product
reference design
Robotic Development Kit (RDK)
SDK
SOC
software
Software Development Kit (SDK)
solution
tech
technologies
technology
Tracking Camera
Tracking Module
trademark
viewer
vision library
vision processor

Acknowledgement Line(s):

  • Whenever the Intel® RealSense™ brand appears, the following footnote must also appear: “Intel and Intel RealSense are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel® RealSense™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above must accompany the Intel® RealSense™ trademark (e.g., Intel® RealSense™ technology)
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® RealSense™ technology
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Never have a space between “Real” and “Sense.” Always use as “Intel® RealSense™”
  • Always use a capital R and S, such as Intel® RealSense™ technology
  • Include the Intel mark because this is a unitary trademark with Intel as an integral part of the whole trademark; thus, Intel MUST always be used in the mark (e.g., the entire trademark is "Intel® RealSense™)
  • Never hyphenate or abbreviate the Intel® RealSense™ trademark
  • Never incorporate the Intel® RealSense™ trademark or any part of the trademark into third party’s company name, product brand name, or model number

Sample Usage Chart

DON’Ts Why?
Intel® Real Sense™ technology The RealSense part of Intel® RealSense™ technology should always be shown as one word
Intel® Real Sense technology Always use ™ after RealSense as in “Intel® RealSense™ technology”
Intel RealSense™ technology Always use ® after Intel as in “Intel® RealSense™ technology”
RealSense™ technology Always use Intel® in front of RealSense™ as in “Intel® RealSense™ technology”
Intel® RealSense™ Always use an approved noun after “RealSense™” as in “Intel® RealSense™ technology”
Intel® Realsense™ technology Always use capital “s” in RealSense as in “Intel® Real Sense™ technology"
Intel® REALSENSE™ technology Do not capitalize all the letters in Intel® RealSense™ technology
Designed with RealSense™ technology Must use Intel® in as in “Designed with Intel® RealSense™ technology”
Runs best with Intel® realsense™ camera Must capitalize R & S in RealSense as in “Runs best with Intel® RealSense™ camera"