Intel® Optane™ Trademark Usage Guidelines

Approved Nouns
brand
DC persistent memory
DC SSD
logo
mark
memory
memory module
memory ready
memory technology
name
Solid State Drive
SSD
storage
storage technology
technology
trademark

 

Acknowledgement Line(s):

  • Whenever the Intel® Optane™ trademark appears, the following footnote must also appear: “Intel and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”
  • Whenever the Intel® Optane™ logo appears, the following footnote must also appear: “Intel, the Intel logo and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel® Optane™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above should accompany the Intel® Optane™ trademark (e.g., Intel® Optane™ technology)
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® Optane™ technology
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Include the Intel mark because this is a unitary trademark with Intel as an integral part of the whole trademark; thus, Intel MUST always be used in the mark (e.g., the entire trademark is "Intel® Optane™)
  • Never hyphenate or abbreviate the Intel® Optane™ trademark
  • Never incorporate the Intel® Optane™ trademark or any part of the trademark into third party’s company name, product brand name, or model number

Examples of Intel® Optane™ Trademark Use:

CORRECT USAGE INCORRECT USAGE
Intel® Optane™ technology Intel® Optane technology
Intel® Optane™ technology Optane™ technology
Intel® Optane™ technology Intel® OpTane™ technology
Intel® Optane™ technology Intel Optane™ technology