Intel® Optane™ Trademark Usage Guidelines

Approved Nouns
brand
logo
mark
memory
memory module
memory ready
memory technology
name
Solid State Drive
SSD
storage
storage technology
technology
trademark

 

Acknowledgement Line(s):

  • Whenever the Intel® Optane™ trademark appears, the following footnote must also appear: “Intel and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”
  • Whenever the Intel® Optane™ logo appears, the following footnote must also appear: “Intel, the Intel logo and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel® Optane™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above should accompany the Intel® Optane™ trademark (e.g., Intel® Optane™ technology)
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® Optane™ technology
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Include the Intel mark because this is a unitary trademark with Intel as an integral part of the whole trademark; thus, Intel MUST always be used in the mark (e.g., the entire trademark is "Intel® Optane™)
  • Never hyphenate or abbreviate the Intel® Optane™ trademark
  • Never incorporate the Intel® Optane™ trademark or any part of the trademark into third party’s company name, product brand name, or model number

Examples of Intel® Optane™ Trademark Use:

CORRECT USAGE INCORRECT USAGE
Intel® Optane™ technology Intel® Optane technology
Intel® Optane™ technology Optane™ technology
Intel® Optane™ technology Intel® OpTane™ technology
Intel® Optane™ technology Intel Optane™ technology