Intel. Experience What’s Inside™ Trademark Usage Guidelines

Acknowledgement Line(s):

  • Whenever the Intel. Experience What’s Inside™ logo appears, the following footnote must also appear: "Intel, the Intel logo, the Intel. Experience What’s Inside logo and Intel. Experience What’s Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Intel. Experience What’s Inside™ word mark appears, the following footnote must also appear: "Intel and Intel. Experience What’s Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."

Proper Trademark Usage Rules Include:

  • The Intel. Experience What’s Inside™ slogan should be used in its complete form. This slogan must be reproduced exactly each time when used (e.g., capitalization, period after Intel, use of trademark symbols, etc.)
    • Never hyphenate or abbreviate this name.
    • Do not change the capitalization.
      • Initial caps in text only and lower case in logo format only
    • No noun required
  • The appropriate use of trademark symbols with this trademark is as follows: Intel. Experience What’s Inside™
    • Trademarks used in slogans must ALWAYS have the correct trademark symbol in every usage (e.g., Intel. Experience What’s Inside™), even if the trademark has appeared previously.
  • Never incorporate the Intel. Experience What’s Inside™ trademark or any part of the trademark into a third party's company name, product brand name or model number.
  • Never use the slogan Intel. Experience What’s Inside™ in a merely descriptive sentence, e.g., “Intel. Experience What’s Inside for better performance.”

Sample Usage Chart:

Correct Usage
Incorrect Usage
Intel. Experience What’s Inside™ Experience – What’s Inside™
Intel. Experience What’s Inside™ Intel. experience what’s inside™
Intel. Experience What’s Inside™ INTEL. EXPERIENCE WHAT’S INSIDE™
Intel. Experience What’s Inside™ Intel®. Experience What’s Inside™