Intel Centrino® Trademark Usage Guidelines

Approved Nouns:
(xxxx is approved as a place holder for an alpha numeric system)
Advanced-N + WiMAX xxxx
Advanced-N xxxx
brand
logo
mark
name
processor technology
Processor Technology Brand Verification Tool
Processor Technology Test Utility
Processor Technology Zone
trademark
Ultimate-N xxxx
Wi-Fi
WiMAX
wireless
Wireless-N xxxx

Acknowledgement Line(s):

  • Whenever the Centrino® logo appears, the following footnote must also appear: "Intel, the Intel logo, Centrino and Centrino Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Centrino® brand appears, the following footnote must also appear: "Intel and Centrino are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."

Proper trademark usage rules include:

  • As with all other trademarks, the Intel Centrino® trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above must accompany the Intel Centrino trademark (e.g., Intel Centrino® brand).
  • The appropriate use of trademark symbols with this trademark is as follows: Intel Centrino® trademark
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use and first appearance in the body of text
  • Include Intel® before the “Centrino®” trademark (e.g., Intel Centrino® processor technology)
  • Never hyphenate or abbreviate the Intel Centrino® trademark
  • Never incorporate the Intel Centrino® trademark or any part of the trademark into a third party’s company name, product brand name, or model number

Sample Usage Chart

Correct Usage
Incorrect Usage
Intel Centrino® processor technology Centrino® Mobile Technology
Intel Centrino® processor technology Centrino® with Duo
Intel Centrino® processor technology Centrino® with Duo processor
ABC system with Intel Centrino® processor technology ABC Centrino®-based Duo system
Dual-core Intel Centrino® processor technology Centrino® Dual-Core processor technology