Intel Atom® x5 Trademark Usage Guidelines

Approved Nouns:

automotive module
automotive module development kit
automotive processor
automotive processor development kit


Acknowledgement Line(s):

  • Whenever the Intel Atom® x5 brand appears, the following footnote must also appear: "Intel Atom is a trademark of Intel Corporation or its subsidiaries n the U.S. and/or other countries."
  • Whenever the Intel Atom® x5 logo appears, the following footnote must also appear: "Intel, the Intel logo, the Intel Inside logo and Intel Atom are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel Atom® x5 trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above must accompany the Intel Atom® x5 trademark (e.g., Intel Atom® x5 processor).
  • The appropriate use of trademark symbols with this trademark is as follows: Intel Atom® x5 processor. No trademark symbol (such as, ®, ™ or SM) should be used with x5
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Always have a space between “Atom” and “x5”, such as Intel Atom® x5 processor
  • Include the Intel mark because this is a unitary trademark with Intel as an integral part of the whole trademark; thus, Intel MUST always be used in the mark (e.g., the entire trademark is “Intel Atom®”)
  • Never hyphenate or abbreviate Intel Atom® x5 trademark
  • Never incorporate Intel Atom® x5 trademark or any part of the trademark into third party’s company name, product brand name, or model number
  • For products with an assigned processor number, the processor number must be included in the processor brand name in the following format (e.g., Intel Atom® x5-XXXX processor)
  • Processor number font, size, and color must be treated the same as the rest of the brand text mention

Sample Usage Chart

Correct Usage
Incorrect Usage
Intel Atom® x5 processor Atom® x5 processor
x5 designator or Intel Atom® x5 brand x5 brand
Intel Atom® x5 processor-based PC PC based on Atom® x5 processor
ABC system with Intel Atom® x5 processor ABC Atom® x5-based system
Intel Atom® x5 brand Atom® x5 brand
Intel Atom® x5-XXXX processor Intel Atom® x5 processor XXXX
Intel Atom® x5- XXXX processor Atom® x5 processor XXXX
Intel Atom® x5- XXXX processor XXXX Atom® x5 processor
Intel Atom® x5-XXXX processor series Intel Atom® x5- XXXX series processor