Blockchain Changes the Face of Retail
It is an exciting time to be in retail. The industry is overﬂowing with opportunities for innovation as more intermediaries and multiple channels of engagement oﬀer new ways to satisfy demands for better customer experience. However, as business models become increasingly complex, there is much to be done to address the pain points experienced by retailers, associate partners, and end customers. Emerging technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT) oﬀer a solution to many of these business problems, enabling new ways to store, process, and analyze data to produce immediately actionable insights that can streamline processes and drive innovation.One new technology with especially transformative potential for the retail sphere is blockchain, promising the creation of a more transparent and accountable retail supply chain in which all parties have access to a single view of interactions. The new solution created by IntraEdge in collaboration with Intel harnesses this potential to address the lawful use and management of customer data without compromising business performance.