THE NEXT REVOLUTION IS HERE
Supported by technology, brick-and-mortar retailers can make in-store experiences competitive with online merchants while providing the expertise and personal touch customers want. But the time to act is now.
DEEPEN CUSTOMER LOYALTY: MERGE DATA ANALYTICS WITH IN-STORE OPERATIONS
Empowered by mobile devices and social media, today’s customers expect highly personalized experiences that combine choice, convenience, superior service, and a clear understanding of their individual needs and preferences. As the retail industry continues to shift from supply-driven to demand-driven, brick-and-mortar retailers need the tools to help them respond effectively to these changes and stay competitive.
Many brick-and-mortar retailers are turning to smart technology—from data analytics to IoT solutions—giving online merchants a direct challenge. They are revolutionizing their businesses by bringing the best features of online retailing into their stores while continuing to offer something that e-commerce can’t match: the experience of being able to touch and try on merchandise, and the immediate satisfaction of taking their purchased items home with them.
The solution is a product developed by Intel to help retailers transform data into action: the Intel® Responsive Retail Platform.