Supported by technology, brick-and-mortar retailers can make in-store experiences competitive with online merchants while providing the expertise and personal touch customers want. But the time to act is now.
Empowered by mobile devices and social media, today’s customers expect highly personalized experiences that combine choice, convenience, superior service, and a clear understanding of their individual needs and preferences. As the retail industry continues to shift from supply-driven to demand-driven, brick-and-mortar retailers need the tools to help them respond effectively to these changes and stay competitive.
Many brick-and-mortar retailers are turning to smart technology—from data analytics to IoT solutions—giving online merchants a direct challenge. They are revolutionizing their businesses by bringing the best features of online retailing into their stores while continuing to offer something that e-commerce can’t match: the experience of being able to touch and try on merchandise, and the immediate satisfaction of taking their purchased items home with them.
The solution is a product developed by Intel to help retailers transform data into action: the Intel® Responsive Retail Platform.