Many retailers are apprehensive about rolling out a large, complex digital signage network, and rightfully so. The cost and planning required to deploy high-definition displays, kiosks, video walls, and Internet protocol television (IPTV) are considerable and must be backed by a solid return on investment (ROI).
Providing greater insight into this process is Media-Saturn Group, Europe’s largest electronics retailer operating more than 900 stores in 16 countries. Every week, around 15 million shoppers enter Media-Saturn stores and see an incredible number of screens (225 on average) playing a combination of videos, images, and templates broadcast over an in-store TV network. This investment enables Media-Saturn to elevate the shopping experience, generate additional revenue, eliminate the cost of traditional signs, and optimize customer communications.
- Provide customers with the best possible information to make better purchase decisions
- Convert from static signs to digital, thus saving on paper, printing, and transportation costs
- Create, test, adjust, and launch content in minutes, not the weeks typical of static signs
Digital Signage Network: In-depth
Unique network elevates brand awareness and engagement
The Media-Saturn Group offers an in-store digital experience with signage and information kiosks that help customers make informed purchase decisions by letting them listen to music, preview movie and game trailers, and learn about products.
|Technology||What It Is|
|Media-Saturn in-store digital experience||
Over 220,000 screens system-wide in more than 900 stores
|Typical in-store screen configuration||
Media players based on the Intel® Core™ i3 processor and Intel Core i5 processor using Intel® Graphics Media Accelerator 4500 (Intel® GMA 4500) HD graphics