Offer Customers the Right Product Mix


When customers enter your store, a wayfinder or digital sign can get their attention and motivate them to buy a product. Better yet, show people standing in front of the sign a directed advertisement based on their gender and age range, which is determined anonymously and while respecting viewer privacy.


Costa Coffee developed an intelligent coffee station that accesses quantitative data, such as impression counts, viewer demographics, and dwell times, that indicate the effectiveness of promotions. This solution provides customers with an unprecedented user experience and level of product customization, helping Costa strengthen pricing power, offer customers the right product mix, increase sales per transaction, and improve operating margins.


  • Command a premium price because the machine conveys high quality
  • Offer the right product mix for the customer base being served
  • Make it easier for customers to buy more per transaction

Intelligent Coffee Station: In-depth

Café takes vending machines to a new level

For most businesses, success depends upon knowing customers and providing what they want. In the vending industry, this is easier said than done because customers typically serve themselves from unattended machines and, consequently, vending operators rarely engage them directly.

To overcome this hurdle, Costa Coffee, the UK’s market leader and the world’s second largest coffee chain, is implementing anonymous viewer analytics (AVA) with the goal of providing their customers with an unprecedented user experience and level of product customization. This solution, called the Costa Express CEM-200* concession, is a full experience, self-serve café that integrates touch screens, cashless payment, telemetry, near field communications, and digital signage among other enhancements.

Key Ingredients

Technology What it is:

Intel® Solid-State Drive 520 Series

Designed for worldwide deployment in various locations such as corporations, lounges, airports, and rail stations

An alternative to traditional hard drives with moving disks, offering better performance and reliability

Intel® Core™ i7-3517UE processor

The ultra-lower power, dual-core processor running the self-serve coffee bar

Intel® Audience Impression Metrics Suite (Intel® AIM Suite)

Powerful anonymous viewer analytics (AVA) data collection and audience measurement tools