The Art of the Intelligent Upsell

With foot traffic declining, retailers need state-of-the-art technology to to wow in store shoppers.

Technology is the change agent for the ever-shifting retail industry, as brick-and-mortar stores evolve to keep pace with stiff online competition.

"73% of shoppers say that they prefer to browse online and make purchases in a physical store."


- TimeTrade Shopper
Survey, 2014

"Artificial intelligence is going to be a foundational technology for the future of retail."


- Shailesh Chaudhry
Director of Business
Strategy for Retail, Intel

By 2020, 25% of customer service and support operations will integrate virtual assistant technologies such as these – up from less than 2% in 2015.

Regulating Comfort Levels
Creating these personalized, frictionless will require retailers to address potential concerns related to data collection and use.

When deciding what kinds of data to collect, and how to use it, Tinsley cautioned that it’s not a one-size-fits-all approach. It’s critical for businesses to figure out the right technology for their specific needs. “What customer problems are you trying to solve? Is there a particular user experience your customers are looking for?”

Once they determine exactly what problems they’re trying to solve and what kind of user experience they want for their customers, then it’s time to determine the right technologies to translate them into business value.

“There's a sense of urgency in the industry right now that you just can't wait,” said Tinsley. “It's time to get started.”

Retail has changed with online shopping and smart phone-wielding shoppers who expect seamless and nearly instant access to the goods they want. Discover the ways retailers can gain access to unified technologies that allow them to deliver the right product to the right customer at the right time with artificial intelligence.

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See how technology is ushering in a new era of business, driving innovation that will help industries become smarter, more efficient, and more connected than ever.

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Understand how technology is driving richer customer experiences, more efficient supply chain management, and enhanced retail analytics.

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