In today’s ultra-competitive retail landscape, delivering valuable customer experiences is everything. And when making the kind of relevant customer connections that drive action on the sales floor, timing is everything. That’s why digital signage has evolved into such a powerful consumer touchpoint. From digital posters and interactive kiosks, to intelligent vending machines and point-of-sale devices, retailers can deliver more targeted, engaging brand experiences, and capture critical sales opportunities when and where they matter most. And with the retail marketplace being driven more and more by technology, Intel®-based solutions provide the flexibility, manageability, and security needed to engage customers at every touchpoint.
Intel® Retail Client Manager (Intel® RCM) is the intelligent software solution that enables you to deliver digital content to every screen with greater impact, when and where it matters most. Reach your ideal audience segments with the right message at the right time. Improve the effectiveness of ad campaigns through audience analytics. Remotely manage your marketing campaign in near real-time. And launch customized content on the fly, to quickly and easily deliver a richer brand experience.
The Intel® Audience Impression Metrics Suite (Intel® AIM Suite) transforms digital signage into an intelligent, situation-aware content system. The technology works in conjunction with digital displays to sense viewer responsiveness and determine gender and age group, then adapt messages accordingly. The Intel AIM Suite can also measure the duration of a person’s gaze, further enhancing retailer ability to track consumer behavior, adapt messages, and measure ROI.