Personalized Shopping Experiences: A Guide for Retailers
The Retailers' Guide: Transact and Extend
Allow customers to shop the way they want, using a combination of channels (in-store, on-line, mobile and self-service), and show customers you care by making personal connections, like sending an email or SMS wishing them a happy birthday or congratulating on an anniversary—making them feel special.
Multi-Channel Retailing: Customers expect a seamless and consistent shopping experience even when they cross channels, as in buying an item online and picking it up at a physical store, or buying an item online and then returning it to a physical store. For them, it’s just one retail brand; although behind the scenes it may be a different story, especially when each channel has a unique set of business processes and infrastructure.
This situation can be remedied with a solution that tightly couples inventory visibility for brick-and-mortar stores and corporate web sites. It conducts sales transactions across channels in a way that ensures prices, promotions, and inventory views are the same regardless of the shopping mode.
Mobile POS: Customers in a hurry appreciate the convenience of mobile checkout because it gets them on their way faster. Before going down this road, retailers should carefully select a mobile computing device that won’t ultimately cause a lot of headaches.
Make corporate-wide inventory available to any store location
Increase sales by offering more fulfillment options
Deliver faster and more convenient checkout
Reduce effort when deploying mobile devices in stores
Strengthen Relationships with Customers
Social Media Display: Venue owners and advertisers know they need a presence on social media in order to increase customer interaction, but it’s often costly and difficult to implement. An affordable alternative is an intelligent social display that attracts and entertains customers in a way that leads to branded photo postings on social media sites, like Facebook*. Now, some businesses have hundreds of thousands of photos of smiling customers supporting their brand and location
Customer Appreciation: A nice way to say thanks to customers for their loyalty is to give them a token of your appreciation, like a beverage, which can be dispensed by a vending machine that supports gifting. The latest intelligent vending machines have large HD displays for playing commercials, store information, and other content (e.g., nutritional information) in the customer’s direct line of sight.
Retail solutions for personalized in-store shopping experiences help build customer loyalty across the entire shopping journey, while increasing brand awareness, boosting productivity, and reducing operating expenses.
As customers walk up to the display, they see themselves on a high-definition screen, and after choosing a fun theme, take a picture that is automatically screened for objectionable content, sent to the cloud, and posted online without requiring any venue input.
In today’s ultra competitive retail landscape, delivering valuable customer experiences is everything. That’s why digital signage has evolved into such a powerful consumer touch point. Now, the Intel® Retail Client Manager (Intel® RCM) enables retailers to deliver digital content to every screen with greater impact, when and where it matters most. Remotely manage marketing campaigns and play directed content on the fly, quickly and easily.
Intel® architecture-based solutions feature fundamental capabilities delivered by components that address connectivity, manageability, and security, including software and middleware from Wind River and McAfee.
The Intel® Retail Solutions Partner Network provides one-stop shopping for cutting-edge, Intel architecture-based products and services that deliver new consumer experiences, enhanced productivity, reduced inventory distortion, brand optimization, and more.