Announcing the Open Retail Initiative

Accelerate retail innovation at scale with the Open Retail Initiative - a retail-focused open source initiative featuring Intel and top technology companies.

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Read about Intel joining the EdgeX Foundry

The Open Retail Initiative (ORI) is a collaborative effort by Intel and top technology companies who believe that open accessible solutions will accelerate iteration, flexibility, and innovation at scale.

Intel is joined by Canonical (Ubuntu), Dell, Envirosell, HP,, JDA, Petrosoft, Retail Next, SAS, Shekel Brainweigh, SUSE, Toshiba Global Commerce Solutions, Verifone, Videonetics, and VMware in partnership with groups like EdgeX Foundry, Open Stack and more.

Today’s retail environment is complex. Competitive pressure to deliver value and innovative service models that keep shoppers loyal are compounded by the lack of interoperability of the retail ecosystem. The design and deployment of data-driven experiences across multiple components—devices, operating systems, networks, application frameworks, communication protocols—challenges businesses of all sizes. Furthermore, the era of digital transformation is ushering in new technologies that are in early stages of forming unified standards, creating a need for a common open framework to enable an ecosystem of inter-changeable components with ease and speed.

A Retail Focused Open Source Initiative

The Open Retail Initiative is a retail-focused Open Source initiative. Through this effort, retail thought leaders will solve some of retail’s biggest challenges focused on:

Maximizing business value from accessible in-store data across components of the ecosystem.

Accelerating solution development through suggested applications for developing retail use cases using a variety of ecosystem components, or “ingredients”.

Driving down overall technology costs improving ROI through the deployment of systems that are modular, multi-purpose and interoperable—enabling accessibility, flexibility, and scale.

Leveraging the experience from EdgeX Foundry, other open source code, standards efforts, and commercial offerings allows participants the ability to engage in the ORI through an Intel coordinated Commerce Project that is associated with EdgeX Foundry.

Join the Open Retail Initiative

Intel and participating companies welcome you to join the initiative and collaborate in solving some of retail’s biggest challenges.

"We are pleased to be a part of the Open Retail Initiative as a step towards standa+rdisation and commonality so retailers can maximize the advantages of IoT, data analytics, and AI to create a better customer experience," said Tom Canning, VP of Global Sales, IoT, and Devices at Canonical.

"Having collaboration between leading industry vendors enables retailers to minimize upfront investment time, reduce interoperability issues and ultimately allows innovation to happen at an accelerated pace."

Tom Canning, VP of Global Sales, IoT, and Devices at Canonical.

“Retailers have tremendous potential to improve operations, deepen customer insights, and enhance customer experience by using data gleaned from in-store IoT solutions,” said Jason Shepherd, CTO, IoT, and Edge, Dell Technologies. “However, today the enabling technologies are fragmented which can make an initial investment daunting. As part of our long-standing commitment to open technologies, Dell Technologies is proud to be collaborating with Intel and other industry leaders to enable an open source interoperability framework for retail solutions. The Open Source Retail Initiative will accelerate innovation for retail technology developers and adopters while ensuring that infrastructure investments of today will support tomorrow’s use cases.”

“HP knows that the best way to solve industry problems is to collaborate with many vendors and experts across the industry. Collaboration brings together the best minds to focus on common business problems, spur innovation and create deployable solutions. The Open Retail Initiative will be a catalyst to bring these minds together and bring solutions to market. HP is a proud participant in the Open Retail Initiative and looks forward to working with the other Open Retail Initiative partners,” said Aaron Weiss, vice president & general manager, Retail Solutions, HP Inc.

“When it comes to Retail transformation, Toshiba Global Commerce Solutions continues to commit to both the technological and business innovations that matter for our Retail clients. Computer vision and artificial intelligence are fundamental technologies to address this vision of modern retail. We are honored to join Intel’s Open Retail Initiative and collaborate with the industry to accelerate the deployment of exciting new use cases benefiting not only retailers but also tomorrow’s consumer”, said Yevgeni Tsirulnik, Vice President of Strategic Alliances and Innovation.

“Toshiba participates in the Linux Foundation and believes in the power of Open Source development to build a community focus on delivering superior experiences faster to our customers”, said Mike Yeung, Senior Vice President of Development at Toshiba Global Commerce Solutions.

 “In retail, IoT devices, sensors, and analytics are becoming the lynch pins to reimagine the connected customer experience and a more accurate digital supply chain,” said Dan Mitchell, Director of Global Retail and CPG at SAS.

"Open standards and industry collaboration will create a seamless environment that allows us to embed intelligence and analytics at the edge. This will open the door for IoT devices to respond in real-time whether in-store, during shipping or in the warehouse."

Dan Mitchell, Director of Global Retail and CPG at SAS.

"We were invited by Intel to join the game-changing "Open Retail Initiative" and, together with other industry leaders, simplify adoption of advanced IoT and AI technologies in the retail environment. We see this invitation as industry's acknowledgment of our technology, and proudly agree to contribute our vast knowledge of digital weighing technology, IoT load sensors, and our Product Aware Technology" Yoram Ben Porat, CEO, Shekel Brainweigh.

“Today, retailers have enormous opportunities to apply Edge Computing and IoT to accelerate innovation, build new revenue streams and to capture next-generation business opportunities. VMware is pleased to join with Intel and other industry leaders in establishing the Open Retail Initiative to help accelerate collaboration and the creation of new open interoperable IoT digital foundations for the retail industry.” Mimi Spier, VP, Edge and IoT Business, VMware.

Hari Shetty, Senior Vice President, Head of Retail and Digital, Wipro Limited said, “Resilience and reinvention have always been the core of retail industry’s DNA. It is now time to reimagine the engagement and operations paradigm across retail categories. And we are excited to be part of the Open Retail Initiative (ORI) and aim to bring our leading-edge platforms and ecosystem to help retailers create a more integrated experience for shoppers and associates alike. Our retail solutions powered by new age digital technologies such as Internet of Things (IoT), Artificial Intelligence (AI), and analytics are geared to help clients realize the full potential of digital transformation.”

Learn More

To learn more and how to participate, Intel is hosting workshops across the globe with details on how to get started. Please email all inquiries to: or contact Camilo Dennis at 1-480-552-2609.

Meet Open Retail Initiative Participating Companies

Aevistrack is an innovation-driven solution integrator provides tracking solutions for inventory logistics, retail, and human resource management, leveraging on cutting-edge tracking technologies like RFID, WIFI, BLE, UWB, GPS, and more. Our track and trace solutions aim to provide a high quality and cost effective product for every industry domains, gearing towards greater heights and success.

Beabloo is a pioneering tech company that develops innovative omnichannel solutions. We combine digital signage, analytics, and artificial intelligence. Beabloo’s Active Customer Intelligence Suite helps traditional businesses learn more about what customers look for through their behavior, product interactions, store journey, digital signage campaign views, and purchases.

BLOCKv provides a development platform with a complete set of APIs, robust tools, and training that enable developers to create and emit digital objects on blockchain. These objects, called Vatoms, can be obtained and viewed across any mobile device. Vatoms are highly programmable, store, and secure digital goods and move seamlessly between users. When combined with the creativity of the BLOCKv developer and partner community, Vatoms become the experience layer to the blockchain and present a new level of human engagement.

Canonical is the company behind Ubuntu, the leading OS for cloud operations. Most public cloud workloads use Ubuntu, as do most new smart gateways, switches, self-driving cars, and advanced robots. Canonical provides enterprise support and services for commercial users of Ubuntu.

Cemosoft is a Customer Experience Management platform allows businesses to engage customer (with mobile smart phone/tablet) and get Insight, give Reward, and build Big ‘Smart’ Data. CEMOSoft platform supports the digital transformation needs of businesses and is primarily focused on customers in Retail, Hospitality, Healthcare, and CPG/CE.

Dell Technologies is a unique family of businesses that provides the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset, information. The company services customers of all sizes across 180 countries – ranging from 99 percent of the Fortune 500 to individual consumers – with the industry's most comprehensive and innovative portfolio from the edge to the core to the cloud.

DynaScan Technology is an innovative digital display manufacturer, providing a full range of professional indoor, outdoor, and in-window ultra-high brightness LCDs as well as unique LED video display solutions.

EdgeX Foundry, an open-source, vendor-neutral project that enables an IoT edge computing ecosystem of modular components that unifies the marketplace.

Hosted by The Linux Foundation, EdgeX Foundry is designed to run on any hardware or operating system, and with any combination of protocol and application environments, the edge ecosystem accelerates time to market and simplifies deployments of secure Industrial and IoT solutions. It’s not a new standard, rather a defector standard framework that brings together any mix of existing connectivity protocols with an ecosystem of value-add applications.

EncounterAI is using Artificial intelligence to provide faster, friendlier & more efficient service to customers, restaurants & fast food chains by making their ordering process faster than ever.

Envirosell is the leading provider of insights about shopper behavior and usability of retail spaces. As the originator of observational research in retail, Envirosell has provided retailers and brands with actionable data-driven design recommendations that improve shopping and sales for 30 years. Our knowledge of what to measure to make shopping easier and natural is second to none. We started collecting data about what matters to shoppers long before sensors. We’ve consistently served a wide range of retail end-users with our analytics and reporting. We find shoppability improvements and work collaboratively with client teams to activate recommendations and raise ROI. Joining ORI, our goal is to support and push sensors and AI coders to new levels. Our focus on shopper experience and design performance along the entire integrated path to purchase opens up a new world of retail and brand end-users for in-store technology.

GS1 US®, a member of GS1® global, is a not-for-profit information standards organization that facilitates industry collaboration to help improve supply chain visibility and efficiency through the use of GS1 Standards, the most widely used supply chain standards system in the world. Nearly 300,000 businesses in 25 industries rely on GS1 US for trading partner collaboration that optimizes their supply chains, drives cost performance, and revenue growth, while also enabling regulatory compliance. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, barcodes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. For more information, visit

HAVI is a global, privately owned company focused on innovating, optimizing, and managing the supply chains of leading brands in the foodservice industry. We offer services in marketing analytics, packaging, supply chain management, and logistics, complemented by the customer engagement services offered by our affiliated company The Marketing Store. For more information, please visit

HP Inc. creates technology that makes life better for everyone, everywhere. From traditional point of sale terminals to mobile and convertible solutions, printers, and services, HP’s broad portfolio is empowering retailers to reinvent the customer experience. For more information about the HP retail solutions portfolio visit us at

IOTech’s aim is to be a leader in the global Edge/Fog IoT platform market through a productized open source business model and a channel strategy incorporating the key global IoT players who are looking to leverage OT software solutions and skills they do not currently possess.

JDA Software is the proven leader in artificial intelligence and machine learning (AI/ML)-driven supply chain and retail solutions for 4,000 of the world’s leading retail, manufacturing, and logistics companies. operates China's largest nationwide logistics network, developed in-house, covering 99% of the population, and is pioneering innovations to transform global retail. JD partners with the world's top brands and suppliers. Through its Retail as a Service strategy, the company is opening its technology and infrastructure, to empower partners, suppliers, and other industries. With innovations like unmanned stores and autonomous delivery vehicles, JD is charting the future of retail wherever consumers are.

Keonn is a manufacturer of RFID hardware and software products for different sectors, like retail, healthcare, libraries, industry, logistics, etc. Keonn always works through partners, such as system integrators, solution providers, digital signage companies, and sensory marketing companies.

Mainflux Labs is a technology company that provides full-stack, open source, IoT cloud platform, MFX-1 IoT Edge Gateway compliant with Edgex Foundry framework, and consulting services based on extensive IoT experience. To learn more please visit and

PCMS. Commerce solutions and services allow retailers to offer their consumers a more engaged and connected shopping experience. As a global retail technology provider of enterprise and store level solutions, PCMS offers a wealth of experience and expertise to help retailers to provide a superior level of service to their customers.

Petrosoft is an information technology company that develops and provides end-to-end retail automation by offering cloud-based business solutions for Petroleum, Foodservice, and Retail industries on domestic and international markets. Deep industry knowledge enables Petrosoft to utilize modern technology to provide innovative, value offering products to the industry operators of all sizes, Small Business Operators as well as Fortune 100 Global Enterprises.

QuEST Global is a design-led software engineering services company enabling digital transformation for the world’s leading organizations through disruptive technologies. The company specializes in next-gen technology consulting, system integration, solution development, deployment, and security. QuEST Global has rich domain experience in key industries and brings in value for retail clients with innovative digital transformation solution accelerators leveraging IoT, Vision Analytics and AI.

RetailNext The first retail vertical IoT platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands, and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW.

Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Scale Computing HC3 software eliminates the need for traditional virtualization software, disaster recovery software, servers, and shared storage, replacing these with a fully integrated, highly available system for running applications. When ease-of-use, high availability, and TCO matter, Scale Computing HC3 is the ideal infrastructure platform. To learn more please visit

Shekel Brainweigh has for over 40 years been a global leader in developing scale and weighing technology. The company provides weighing solutions to the highly regulated retail and healthcare markets via global giants such as Toshiba, Fujitsu, Diebold Nixdorf, and others. Utilizing its experience in weighing technology, Shekel Brainweigh is developing a suite of new products aimed at meeting the challenges that traditional retailers face today, such as store automation, operational efficiency including overstock and understock inventory issues and enhancing the consumer experience.

SUSE works with an ecosystem of partners and communities to deliver enterprise-grade, open source software-defined infrastructure, and application delivery solutions backed by superior service and support.

The Vitamin Shoppe® has over 700 stores throughout the United States and Puerto Rico. However, success for us is not measured by how many stores we open. Success for us means providing a fulfilling customer experience to each person who shops in our store.

Toshiba Global Commerce Solutions is a global market share leader in retail store technology and retail’s first choice for integrated in-store solutions. Together with a global team of dedicated business partners, we achieve brilliant commerce by advancing the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience, and accelerate digital transformation. To learn more, visit and engage with us on TwitterLinkedInFacebook, and YouTube.

Videonetics, the world’s first AI & DL powered Unified Video Computing platform development company, has developed an integrated software platform to manage video data as well as other sensor-generated data in a single unified framework, and emerged as a leading technology player in Smart City, Safe City, Enterprise, Commercial, Industrial, Hospitality, Real Estate segments to name a few. The platform is enabled with patented video management technology and is integrated with AI and Deep learning engines for analyzing the video in real time for metadata generation and correlating them in space and time domains. The platform provides an end to end solution from Edge devices to Cloud hosted services for Intelligent Video surveillance, Traffic, Retail, Video-IoT and in other fields of operation related to capture, store, analyze, and distribution of data, especially Video.

Veras Retail is a leading provider of holistic in-store software solutions. We strive to use technology to create in-store interactions between customers and retailers that are engaging, fun, profitable, and repeatable. While there is no doubting the impact of omnichannel shopping on today’s consumers, we continue to feel that a consumer’s relationship with a retailer (and thus their long-term impact to the retailer’s bottom line) is primarily forged in the in-store interactions with the products, the store staff, and the store’s physical environment.

Verifone is redefining retail by enabling frictionless consumer experiences that go beyond just payments. Offering a unified customer experience whether its in-store, in-app, online or wherever your consumers take you, Verifone is leading the way to meaningful innovation and better customer journeys. Built on a 37-year history of uncompromised security, we are committed to consistently evolving to the next generation of retail, whatever that may be. Visit us at Booth #3837.

VERSES is a Spatial Network Operating System that manages the information, interactions, and collaboration between humans, AI, and machines in 3D space, enables automated coordination between systems and organizations, and drives the benefits of exponential network effects across ecosystems. Acting as a digital nervous system between interfaces, platforms, and devices, our spatial technology stack incorporates Security, Privacy, Trust, and Interoperability by design. To learn more please visit

VMware streamlines the journey for organizations to become digital businesses that deliver better experiences to their customers and empower employees to do their best work. VMware software powers the world’s complex digital infrastructure. The company’s compute, cloud, mobility, networking, and security offerings provide a dynamic and efficient digital foundation to over 500,000 customers globally.

Wipro Limited is a leading global information technology, consulting, and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful.

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