As retail has evolved from individual brick-and-mortar stores to multiple outlets to e-commerce, retailers have had to meet new demands for supply-chain efficiency and customer knowledge. Technology has and continues to help. In the current environment of online
shopping, technology enables retailers to glean customer knowledge from data about their browsing and purchasing habits. Now when consume...rs shop in brickand-mortar stores, they expect the same personalized and responsive service they receive online.