A Galaxy of Choice
We hear continuous feedback — from trade shows, social media, customer emails, and everywhere else the industry can offer opinions. Our OEM partners get similar feedback and often share it with us. The laptop world is brimming with great ideas and enthusiastic pleas. And while the details differ, there’s one thing that most people want: more. They want more features and more choice. Because when they get more, they can do more, which is why most people buy laptops in the first place.
For sure, doing more involves boosting productivity, but it’s also about having increasingly varied experiences and more of them. This idea sums up the Intel Evo laptop platform. Yes, our new 11th Gen processors deliver competition-busting performance across a broad swath of benchmarks and real world applications, but there’s so much more than that. For example, just put an Apple M1-based MacBook Pro next to Samsung’s new Galaxy Book Pro and Galaxy Book Pro 360 family. It’s impossible to spend five minutes hands-on with them and not conclude that the amount of choice Samsung delivers, and the range of experiences you can have from that choice, is on a whole different level.
Samsung and Apple both excel at creating broad ecosystems stocked with well-built, stylish, complementary products and a devoted consumer fan base. Among the Intel-based laptop brands, Samsung likely boasts the largest such ecosystem (especially when counting the legion of SmartThings devices and brands), featuring devices from smart watches and phones to TVs and ear buds.
However, unlike Apple, Samsung offers buyers maximum functionality. For those who want the extra benefits of staying within the Galaxy brand, Samsung provides many perks, but buyers aren’t locked in. A Samsung notebook delivers excellent compatibility, choice, and experiences with today’s massive spectrum of PC peripherals.
Choice is about maximizing the user’s options. The more choice a user has, the more value that user will derive from their technology investment. Here at Intel, we don’t tell people what they should want. We believe in overdelivering on what users request and helping our partners craft an array of optimized solutions within those products’ formidable capabilities. Samsung clearly shares that same philosophy.
Make Better Choices
Earlier this year Samsung and Intel announced a new series of 13” and 15” Galaxy Book Pro and Pro 360 laptops featuring 11th Gen Core processors. Both models are Intel Evo-certified, which means they emphasize more of all the good things, like performance, connectivity, battery life, and responsiveness. Inevitably, Evo notebooks get compared to MacBooks, so let’s just go there right now and talk about choices, with Samsung as our case in point.
Do you want a touchscreen? Because MacBooks still don’t offer this, but the Galaxy Book Pro 360 does. Alternatively, buyers can forego touch with the Galaxy Book Pro and in return get a thinner, lighter design. (Key specs: The MacBook Air 13” has a max height of 0.63” and weighs 2.8 lbs. The 13.3” Galaxy Book Pro lands at 0.44” max height and 1.92 lbs. The 13.3” Galaxy Book Pro 360 tops out at 0.45” high and 2.29 lbs.) If you want full touchscreens with Apple, your only option is to buy a separate device, which obviously adds even more weight and bulk to your kit.
Do you want a clamshell or convertible? With MacBooks, again, you need to buy multiple devices to achieve the same flexibility. The Galaxy Book Pro 360’s hinge, as the notebook’s name implies, can swing all the way around, giving you the choice of clamshell, A-frame, and tablet modes (and all degrees in between).
Do you want integrated 4G and 5G connectivity? Of course, you could tether to your phone, but you should have the choice of better phone battery life and the simplicity of connectivity integration. In certain markets, the Galaxy Book Pro 360 has 4G/LTE, and the Galaxy Book Pro 360 comes with 5G capability. (We expect to see more options available in the coming year.) Meanwhile, Apple has been completely silent on 4G and 5G support in MacBooks.
How about ports and connections? Samsung models offer Thunderbolt 4, USB Type-C, USB 3.2, HDMI, microSD, and an integrated card reader. With all these port options, there’s less need to follow Apple’s alternative solution: add more hubs and dongles! Samsung offers the choice of a cleaner, simpler computing environment.
Do you want stylus drawing and writing? Samsung went the extra mile with its stylus implementation (S Pen) on the Galaxy Book Pro 360. Rather than increase chassis thickness to accommodate the stylus, Samsung made it magnetic. The S Pen thus sticks to the lid, right where it’s easy to grab whenever needed. In contrast, since no MacBook offers touchscreen support, the Pencil only works with iPads, requiring two devices to accomplish what the Galaxy Book Pro 360 does with one.
The 13.3-inch Galaxy Book Pro weighs an amazingly light 1.9 pounds. That’s 32% lighter than the 13.3-inch MacBook Air. So, yes, if you prefer anaerobic training by curling your laptop, go heavy. Alternatively, you can choose to feel light, free, and unencumbered. That includes having an extra three hours of rated battery life with the Samsung along with an incredible AMOLED display with integrated blue light filtering to reduce eye strain.
Do you want less battery run time or more? Samsung specs the 15.6” Galaxy Book Pro models at 20 hours of run time; the 13.3” models are spec’d 21 hours. Compare that against MacBook Air models, which Apple only specs at up to 18 hours.
And there are countless ways you can choose to extend your Galaxy Book Pro. Use Samsung’s Second Screen functionality to expand your desktop to a Galaxy Tab. Interact with your Galaxy phone’s media on your Galaxy Book Pro/360 for easier review and editing. Drag and drop files effortlessly between Galaxy devices. Or think a little bigger and make a Galaxy Book Pro part of a SmartThings-automated home.
All of this is possible because Samsung and Intel work tirelessly to deliver the world’s best user experiences and flexibility. Yes, benchmarks are great. Sometimes, though, a product that delivers more choice and superior experiences is better. OK, a lot better.